Question 1

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies. 
A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 3

Goods that are involved in the actual production process are referred to as

Accepted Answer

A)  raw materials. 
B)  direct goods. 
C)  purchasing goods. 
D)  indirect goods. 
E)  products. 
A)  raw materials. 
B)  direct goods. 
C)  purchasing goods. 
D)  indirect goods. 
E)  products.

Question 4

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 5

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target

Question 6

Which of the following best describes the digital social graph?

Accepted Answer

A)  a person's direct and indirect relationships 
B)  all of a person's closest digital relationships 
C)  a mapping of all online social relationships 
D)  all of the online and offline relationships a person has 
E)  all of the relationships in an online community 
A)  a person's direct and indirect relationships 
B)  all of a person's closest digital relationships 
C)  a mapping of all online social relationships 
D)  all of the online and offline relationships a person has 
E)  all of the relationships in an online community

Question 7

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing. 
E)  crowdsourcing. 
A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing. 
E)  crowdsourcing.

Question 8

________ uses the community provider Internet business model.

Accepted Answer

A)  iTunes 
B)  Yahoo 
C)  eBay 
D)  Google 
E)  Twitter 
A)  iTunes 
B)  Yahoo 
C)  eBay 
D)  Google 
E)  Twitter

Question 9

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub. 
E)  private industrial network. 
A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub. 
E)  private industrial network.

Question 10

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

In general, for digital goods, the marginal cost of producing another unit is about zero.

Which of the following best illustrates the affiliate revenue model?

Goods that are involved in the actual production process are referred to as

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following best describes the digital social graph?

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

________ uses the community provider Internet business model.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Rich media advertisements are a sales-oriented marketing format.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

In general, for digital goods, the marginal cost of producing another unit is about zero.

Which of the following best illustrates the affiliate revenue model?

Goods that are involved in the actual production process are referred to as

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following best describes the digital social graph?

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

________ uses the community provider Internet business model.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Rich media advertisements are a sales-oriented marketing format.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters