Question 1

Recent developments in e-commerce include all of the following except

Accepted Answer

A)  small businesses continue to flood the e-commerce marketplace. 
B)  social networking sites become a new platform for e-commerce. 
C)  Internet-based models of computing, such as smartphone apps. 
D)  the online demographic of shoppers broadens to match that of ordinary shoppers. 
E)  social sharing e-commerce sites extend the market creator business model. 
A)  small businesses continue to flood the e-commerce marketplace. 
B)  social networking sites become a new platform for e-commerce. 
C)  Internet-based models of computing, such as smartphone apps. 
D)  the online demographic of shoppers broadens to match that of ordinary shoppers. 
E)  social sharing e-commerce sites extend the market creator business model.

Question 2

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 3

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  social technology 
A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  social technology

Question 4

Which of the following statements about m-commerce is not true?

Accepted Answer

A)  In 2014, m-commerce represented about 19 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  In 2014, mobile advertising is up over 80% from the previous year. 
D)  Fifty-five percent of online retailers have m-commerce Web sites. 
E)  In 2014, the main areas of growth are in online banking and location-based services. 
A)  In 2014, m-commerce represented about 19 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  In 2014, mobile advertising is up over 80% from the previous year. 
D)  Fifty-five percent of online retailers have m-commerce Web sites. 
E)  In 2014, the main areas of growth are in online banking and location-based services.

Question 5

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  community provider 
B)  service provider 
C)  market creator 
D)  transaction broker 
E)  portal 
A)  community provider 
B)  service provider 
C)  market creator 
D)  transaction broker 
E)  portal

Question 6

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 7

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A)  search engine ads 
B)  video ads 
C)  rich media ads 
D)  e-mail ads 
E)  display ads 
A)  search engine ads 
B)  video ads 
C)  rich media ads 
D)  e-mail ads 
E)  display ads

Question 9

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A)  social media 
B)  e-mail 
C)  community 
D)  Web site 
E)  offline media 
A)  social media 
B)  e-mail 
C)  community 
D)  Web site 
E)  offline media

Question 10

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's?
 Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary. A sample answ

Question 11

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 12

Web personalization is used primarily as a major marketing tool.

Accepted Answer

A) True 
 B)False

Question 13

Geoadvertising sends ads to users based on their

Accepted Answer

A)  GPS locations. 
B)  home addresses. 
C)  shopping preferences. 
D)  web site behaviors. 
E)  Google Maps settings. 
A)  GPS locations. 
B)  home addresses. 
C)  shopping preferences. 
D)  web site behaviors. 
E)  Google Maps settings.

Question 14

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False

Question 15

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Accepted Answer

A) True 
 B)False

Question 16

Behavioral targeting occurs at two levels:
 individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 17

An example of the portal business model is Facebook.

Accepted Answer

A) True 
 B)False

Question 18

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A)  subscription 
B)  mobile payment 
C)  transaction fee 
D)  micropayment 
E)  affiliate revenue 
A)  subscription 
B)  mobile payment 
C)  transaction fee 
D)  micropayment 
E)  affiliate revenue

Question 19

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  social shopping. 
E)  crowdsourcing. 
A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  social shopping. 
E)  crowdsourcing.

Question 20

The effort required to locate a suitable product is called

Accepted Answer

A)  price discrimination. 
B)  search costs. 
C)  menu costs. 
D)  shopping costs. 
E)  location costs. 
A)  price discrimination. 
B)  search costs. 
C)  menu costs. 
D)  shopping costs. 
E)  location costs.

Recent developments in e-commerce include all of the following except

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Which of the following statements about m-commerce is not true?

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Web personalization is used primarily as a major marketing tool.

Geoadvertising sends ads to users based on their

Advertising networks track a user's behavior at thousands of Web sites.

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

An example of the portal business model is Facebook.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

The effort required to locate a suitable product is called

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Recent developments in e-commerce include all of the following except

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Which of the following statements about m-commerce is not true?

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Web personalization is used primarily as a major marketing tool.

Geoadvertising sends ads to users based on their

Advertising networks track a user's behavior at thousands of Web sites.

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

An example of the portal business model is Facebook.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

The effort required to locate a suitable product is called

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters