Question 1

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A)  menu 
B)  flexible 
C)  dynamic 
D)  asymmetric 
E)  customized 
A)  menu 
B)  flexible 
C)  dynamic 
D)  asymmetric 
E)  customized

Question 2

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today?
 Support your answer.

Accepted Answer

Internet business models include: e-tail

Question 3

All of the following are unique features of e-commerce technology, except

Accepted Answer

A)  personalization/customization. 
B)  interactivity. 
C)  universality. 
D)  richness. 
E)  global reach. 
A)  personalization/customization. 
B)  interactivity. 
C)  universality. 
D)  richness. 
E)  global reach.

Question 4

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha

Question 5

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  information density 
A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  information density

Question 6

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination.

Question 7

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A)  social sign-on 
B)  collaborative shopping 
C)  network notification 
D)  social search 
E)  newsfeed 
A)  social sign-on 
B)  collaborative shopping 
C)  network notification 
D)  social search 
E)  newsfeed

Question 8

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Accepted Answer

A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network. 
E)  net marketplace. 
A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network. 
E)  net marketplace.

Question 9

What event marked the beginning of e-commerce?

Accepted Answer

A)  The first product sold online. 
B)  The first domain name registered. 
C)  The first e-mail sent. 
D)  The first paid advertisements placed on a Web site. 
E)  The first product advertised online. 
A)  The first product sold online. 
B)  The first domain name registered. 
C)  The first e-mail sent. 
D)  The first paid advertisements placed on a Web site. 
E)  The first product advertised online.

Question 10

Market creators

Accepted Answer

A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the Web. 
D)  sell physical products directly to consumers or individual businesses. 
E)  generate revenue from advertising or from directing buyers to sellers. 
A)  save users money and time by processing online sales transactions. 
B)  provide a digital environment where buyers and sellers can establish prices for products. 
C)  create revenue by providing digital content over the Web. 
D)  sell physical products directly to consumers or individual businesses. 
E)  generate revenue from advertising or from directing buyers to sellers.

Question 11

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 12

Compared to traditional goods, digital goods have

Accepted Answer

A)  greater pricing flexibility. 
B)  lower marketing costs. 
C)  higher production costs. 
D)  higher inventory costs. 
E)  lower menu costs. 
A)  greater pricing flexibility. 
B)  lower marketing costs. 
C)  higher production costs. 
D)  higher inventory costs. 
E)  lower menu costs.

Question 13

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A)  The wisdom of crowds 
B)  Outsourcing 
C)  Crowdsourcing 
D)  Social graphing 
E)  Social search 
A)  The wisdom of crowds 
B)  Outsourcing 
C)  Crowdsourcing 
D)  Social graphing 
E)  Social search

Question 14

Information density refers to the

Accepted Answer

A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer. 
A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer.

Question 15

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 16

An example of the market creator business model is eBay, a C2C auction site.

Accepted Answer

A) True 
 B)False

Question 17

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A)  free/freemium 
B)  subscription 
C)  transaction fee 
D)  affiliate 
E)  sales 
A)  free/freemium 
B)  subscription 
C)  transaction fee 
D)  affiliate 
E)  sales

Question 18

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Accepted Answer

A)  long-tail 
B)  behavioral 
C)  crowdsource 
D)  prediction 
E)  lead generation 
A)  long-tail 
B)  behavioral 
C)  crowdsource 
D)  prediction 
E)  lead generation

Question 19

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Accepted Answer

A)  information density 
B)  richness 
C)  customization 
D)  interactivity 
E)  global reach 
A)  information density 
B)  richness 
C)  customization 
D)  interactivity 
E)  global reach

Question 20

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Accepted Answer

A)  geosocial 
B)  geoinformation 
C)  geoadvertising 
D)  geomapping 
E)  geolocating 
A)  geosocial 
B)  geoinformation 
C)  geoadvertising 
D)  geomapping 
E)  geolocating

Varying a product's price according to the supply situation of the seller is called ________ pricing.

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

All of the following are unique features of e-commerce technology, except

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Selling the same goods to different targeted groups at different prices is called

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

What event marked the beginning of e-commerce?

Market creators

Disintermediation provides major benefits to the distributor.

Compared to traditional goods, digital goods have

________ describes the concept that a large group of people is better at making good decisions than a single person.

Information density refers to the

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

An example of the market creator business model is eBay, a C2C auction site.

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Varying a product's price according to the supply situation of the seller is called ________ pricing.

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

All of the following are unique features of e-commerce technology, except

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Selling the same goods to different targeted groups at different prices is called

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

What event marked the beginning of e-commerce?

Market creators

Disintermediation provides major benefits to the distributor.

Compared to traditional goods, digital goods have

________ describes the concept that a large group of people is better at making good decisions than a single person.

Information density refers to the

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

An example of the market creator business model is eBay, a C2C auction site.

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters