Question 1

________ refers to businesses selling goods and services electronically to individuals.

Accepted Answer

A)  B2C e-commerce 
B)  Social e-commerce 
C)  C2C e-commerce 
D)  Disintermediation 
E)  M-commerce 
A)  B2C e-commerce 
B)  Social e-commerce 
C)  C2C e-commerce 
D)  Disintermediation 
E)  M-commerce

Question 2

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Accepted Answer

A)  offline media 
B)  Web sites 
C)  social media 
D)  corporate 
E)  e-mail 
A)  offline media 
B)  Web sites 
C)  social media 
D)  corporate 
E)  e-mail

Question 3

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Accepted Answer

A)  e-procurement. 
B)  SCM. 
C)  procurement. 
D)  sourcing. 
E)  production. 
A)  e-procurement. 
B)  SCM. 
C)  procurement. 
D)  sourcing. 
E)  production.

Question 4

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 5

What is the difference between personalization and customization, as applied to e-commerce technologies?

Accepted Answer

A)  Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B)  Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C)  Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D)  Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. 
E)  There is no difference, both terms refer to changing a product or communication for the consumer. 
A)  Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B)  Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C)  Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D)  Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. 
E)  There is no difference, both terms refer to changing a product or communication for the consumer.

Question 6

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 7

Information asymmetry exists when there is more information about one product than there is about a similar product.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies. 
A)  eBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 9

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

Accepted Answer

A)  Crowdsourcing 
B)  A net marketplace 
C)  A prediction market 
D)  A futures auction 
E)  A private exchange 
A)  Crowdsourcing 
B)  A net marketplace 
C)  A prediction market 
D)  A futures auction 
E)  A private exchange

Question 10

Transaction brokers

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate. 
A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate.

Question 11

Reducing the business process layers in a distribution channel is called

Accepted Answer

A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency. 
A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency.

Question 12

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Question 13

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 14

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary. A sample answ

Question 15

Based on your reading of the chapter, e-commerce is

Accepted Answer

A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce. 
E)  declining as users lose interest. 
A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce. 
E)  declining as users lose interest.

Question 16

All of the following are activities related to establishing a Web presence except for

Accepted Answer

A)  search. 
B)  affiliates. 
C)  apps. 
D)  newsletters. 
E)  display. 
A)  search. 
B)  affiliates. 
C)  apps. 
D)  newsletters. 
E)  display.

Question 17

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub. 
E)  net marketplace. 
A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub. 
E)  net marketplace.

Question 18

Compared to traditional goods, digital goods incur

Accepted Answer

A)  lower distribution costs. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs. 
E)  less disintermediation. 
A)  lower distribution costs. 
B)  higher marginal costs per unit. 
C)  equivalent copying costs. 
D)  similar inventory costs. 
E)  less disintermediation.

Question 19

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

Accepted Answer

A)  lead generation 
B)  search engine 
C)  rich media 
D)  display ads 
E)  video 
A)  lead generation 
B)  search engine 
C)  rich media 
D)  display ads 
E)  video

Question 20

eBay is an example of

Accepted Answer

A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  P2P-commerce. 
A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
E)  P2P-commerce.

________ refers to businesses selling goods and services electronically to individuals.

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Switching costs are the merchants' costs of changing prices.

What is the difference between personalization and customization, as applied to e-commerce technologies?

Indirect goods are not involved firsthand in the production process.

Information asymmetry exists when there is more information about one product than there is about a similar product.

Which of the following best illustrates the sales revenue model?

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

Transaction brokers

Reducing the business process layers in a distribution channel is called

Retail consumer e-commerce is growing at single-digit rates.

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Based on your reading of the chapter, e-commerce is

All of the following are activities related to establishing a Web presence except for

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Compared to traditional goods, digital goods incur

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

eBay is an example of

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

________ refers to businesses selling goods and services electronically to individuals.

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Switching costs are the merchants' costs of changing prices.

What is the difference between personalization and customization, as applied to e-commerce technologies?

Indirect goods are not involved firsthand in the production process.

Information asymmetry exists when there is more information about one product than there is about a similar product.

Which of the following best illustrates the sales revenue model?

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

Transaction brokers

Reducing the business process layers in a distribution channel is called

Retail consumer e-commerce is growing at single-digit rates.

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Based on your reading of the chapter, e-commerce is

All of the following are activities related to establishing a Web presence except for

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Compared to traditional goods, digital goods incur

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

eBay is an example of

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters