Question 1

Content marketing, or branded content, has each of the following characteristics except:

Accepted Answer

A) offer information and solutions to customers and potential customers. 
B) make the content authentic. 
C) provide content that is shareable. 
D) integrate the information with the brand's offline advertising campaign. 
A) offer information and solutions to customers and potential customers. 
B) make the content authentic. 
C) provide content that is shareable. 
D) integrate the information with the brand's offline advertising campaign.

Question 2

Using a fantasy football league to attract individuals to a website is an example of:

Accepted Answer

A) a financially-based incentive. 
B) viral marketing. 
C) a cyberbait. 
D) a convenience incentive. 
A) a financially-based incentive. 
B) viral marketing. 
C) a cyberbait. 
D) a convenience incentive.

Question 3

The best practice for email campaigns is to target only individuals who have made a purchase during the last year.

Accepted Answer

A) True 
 B)False

Question 4

A low percentage of online shoppers abandon shopping carts prior to checkout.

Accepted Answer

A) True 
 B)False

Question 5

An example of a value-added incentive to attract people to an e-commerce site is a customized shopping experience.

Accepted Answer

A) True 
 B)False

Question 6

Search engine optimization is the process of placing advertisements on search sites.

Accepted Answer

A) True 
 B)False

Question 7

Which method of location-based advertising often couples third-party demographic data or transactional data with geo-location around a specific retail outlet?

Accepted Answer

A) Audience targeting 
B) Geo-aware advertising 
C) Geo-fencing 
D) Geo-targeting by DMA 
A) Audience targeting 
B) Geo-aware advertising 
C) Geo-fencing 
D) Geo-targeting by DMA

Question 8

Describe a mobile-optimized website design.

Accepted Answer

A mobile-optimized design feat

Question 9

Online sales account for nearly one-fifth of all retail activity.

Accepted Answer

A) True 
 B)False

Question 10

The most common form of location-based advertising is geo-fencing.

Accepted Answer

A) True 
 B)False

Question 11

For email campaigns, web analytics is the process of analyzing each of the following except:

Accepted Answer

A) where consumers went on a brand's website. 
B) what consumers did within the website. 
C) how the individual feels about the website. 
D) what other sites were visited by the individual. 
A) where consumers went on a brand's website. 
B) what consumers did within the website. 
C) how the individual feels about the website. 
D) what other sites were visited by the individual.

Question 12

The best and most effective search engine optimization method is:

Accepted Answer

A) paid search insertions on search engines. 
B) paid banner ads on other companies' websites. 
C) identification through the natural, or organic, emergence of a site on a search engine. 
D) paid search ads. 
A) paid search insertions on search engines. 
B) paid banner ads on other companies' websites. 
C) identification through the natural, or organic, emergence of a site on a search engine. 
D) paid search ads.

Question 13

Utilizing web data to target individuals the most likely to purchase a product is:

Accepted Answer

A) audience targeting. 
B) geo-aware advertising. 
C) geo-fencing. 
D) behavioral targeting. 
A) audience targeting. 
B) geo-aware advertising. 
C) geo-fencing. 
D) behavioral targeting.

Question 14

Each of the following is a problem for international e-commerce except:

Accepted Answer

A) cultural differences. 
B) global shipping and infrastructure deficiencies. 
C) varying degree of internet capabilities. 
D) population shifts within other countries. 
A) cultural differences. 
B) global shipping and infrastructure deficiencies. 
C) varying degree of internet capabilities. 
D) population shifts within other countries.

Question 15

Access to a website 24 hours a day is an example of which type of incentive?

Accepted Answer

A) Financial 
B) Cyberbait 
C) Convenience 
D) Value-added 
A) Financial 
B) Cyberbait 
C) Convenience 
D) Value-added

Question 16

A new type of mobile advertising is the use of in-app commercials.

Accepted Answer

A) True 
 B)False

Question 17

The click-through rate for online advertising is around 0.2 percent; for search advertising, the click-through rate is approximately ________ percent.

Accepted Answer

A) 1)5 
B) 3 
C) 5 
D) 8 
A) 1)5 
B) 3 
C) 5 
D) 8

Question 18

Behavioral targeting can occur in each of the following ways, except based on:

Accepted Answer

A) pages a person visits on the internet. 
B) keyword searches or internet content read. 
C) past visits from other individuals to a website. 
D) a person's location and past purchase history. 
A) pages a person visits on the internet. 
B) keyword searches or internet content read. 
C) past visits from other individuals to a website. 
D) a person's location and past purchase history.

Question 19

Banner ads account for about half of all online advertising.

Accepted Answer

A) True 
 B)False

Question 20

Advertising to consumers where they are located through their mobile device is called:

Accepted Answer

A) branded content. 
B) sponsored content. 
C) location-based advertising. 
D) behavioral targeting. 
A) branded content. 
B) sponsored content. 
C) location-based advertising. 
D) behavioral targeting.

Content marketing, or branded content, has each of the following characteristics except:

Using a fantasy football league to attract individuals to a website is an example of:

The best practice for email campaigns is to target only individuals who have made a purchase during the last year.

A low percentage of online shoppers abandon shopping carts prior to checkout.

An example of a value-added incentive to attract people to an e-commerce site is a customized shopping experience.

Search engine optimization is the process of placing advertisements on search sites.

Which method of location-based advertising often couples third-party demographic data or transactional data with geo-location around a specific retail outlet?

Describe a mobile-optimized website design.

Online sales account for nearly one-fifth of all retail activity.

The most common form of location-based advertising is geo-fencing.

For email campaigns, web analytics is the process of analyzing each of the following except:

The best and most effective search engine optimization method is:

Utilizing web data to target individuals the most likely to purchase a product is:

Each of the following is a problem for international e-commerce except:

Access to a website 24 hours a day is an example of which type of incentive?

A new type of mobile advertising is the use of in-app commercials.

The click-through rate for online advertising is around 0.2 percent; for search advertising, the click-through rate is approximately ________ percent.

Behavioral targeting can occur in each of the following ways, except based on:

Banner ads account for about half of all online advertising.

Advertising to consumers where they are located through their mobile device is called:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Content marketing, or branded content, has each of the following characteristics except:

Using a fantasy football league to attract individuals to a website is an example of:

The best practice for email campaigns is to target only individuals who have made a purchase during the last year.

A low percentage of online shoppers abandon shopping carts prior to checkout.

An example of a value-added incentive to attract people to an e-commerce site is a customized shopping experience.

Search engine optimization is the process of placing advertisements on search sites.

Which method of location-based advertising often couples third-party demographic data or transactional data with geo-location around a specific retail outlet?

Describe a mobile-optimized website design.

Online sales account for nearly one-fifth of all retail activity.

The most common form of location-based advertising is geo-fencing.

For email campaigns, web analytics is the process of analyzing each of the following except:

The best and most effective search engine optimization method is:

Utilizing web data to target individuals the most likely to purchase a product is:

Each of the following is a problem for international e-commerce except:

Access to a website 24 hours a day is an example of which type of incentive?

A new type of mobile advertising is the use of in-app commercials.

The click-through rate for online advertising is around 0.2 percent; for search advertising, the click-through rate is approximately ________ percent.

Behavioral targeting can occur in each of the following ways, except based on:

Banner ads account for about half of all online advertising.

Advertising to consumers where they are located through their mobile device is called:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters