Question 1

Experts believe branded content pages on the web should be changed or updated daily to improve its relevance to consumers and to increase search results.

Accepted Answer

A) True 
 B)False

Question 2

The use of QR codes, watermarks, and 2D barcodes are all part of which type of marketing?

Accepted Answer

A) Web 1.0 
B) Direct 
C) Mobile 
D) Embedded 
A) Web 1.0 
B) Direct 
C) Mobile 
D) Embedded

Question 3

Incentives that can be used to encourage consumers to make online purchases include each of the following except:

Accepted Answer

A) follow-up incentives. 
B) financial incentives. 
C) convenience incentives. 
D) value-based incentives. 
A) follow-up incentives. 
B) financial incentives. 
C) convenience incentives. 
D) value-based incentives.

Question 4

Persuading a first-time buyer to make an online purchase is best achieved using:

Accepted Answer

A) interstitial advertising. 
B) financial incentives. 
C) convenience incentives. 
D) value-based incentives. 
A) interstitial advertising. 
B) financial incentives. 
C) convenience incentives. 
D) value-based incentives.

Question 5

What is meant by the concept of mobile-optimized design?

Accepted Answer

A) Customers shop exclusively by email 
B) The site automatically adjusts the screen size of the device being used to access the webpage 
C) Customers can easily locate merchandise on a website 
D) Customers can delay payments using store credits 
A) Customers shop exclusively by email 
B) The site automatically adjusts the screen size of the device being used to access the webpage 
C) Customers can easily locate merchandise on a website 
D) Customers can delay payments using store credits

Question 6

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Accepted Answer

A) True 
 B)False

Question 7

Personalization and customization are part of an e-commerce's:

Accepted Answer

A) channel integration strategy. 
B) web analytics. 
C) cyber security. 
D) brand engagement strategy. 
A) channel integration strategy. 
B) web analytics. 
C) cyber security. 
D) brand engagement strategy.

Question 8

Digital strategies that are being used by brands today include EACH of the following except:

Accepted Answer

A) direct response marketing. 
B) location-based advertising. 
C) content marketing. 
D) interactive marketing. 
A) direct response marketing. 
B) location-based advertising. 
C) content marketing. 
D) interactive marketing.

Question 9

Marketers should develop different digital marketing strategies for each type of screen.

Accepted Answer

A) True 
 B)False

Question 10

Which is hosted on a third-party site and appears to look like an article that provides useful information that solves a problem?

Accepted Answer

A) A blog 
B) A newsletter 
C) Mobile marketing 
D) Native advertising 
A) A blog 
B) A newsletter 
C) Mobile marketing 
D) Native advertising

Question 11

One of the advantages of e-commerce over brick-and-mortar stores is the ability to reach consumers around the globe.

Accepted Answer

A) True 
 B)False

Question 12

Search engine optimization can be reached in all of the following ways except:

Accepted Answer

A) paid search insertions on search engines. 
B) paid banner ads on other companies' websites. 
C) increase identification through the natural, or organic, emergence of a site on a search engine. 
D) paid search ads. 
A) paid search insertions on search engines. 
B) paid banner ads on other companies' websites. 
C) increase identification through the natural, or organic, emergence of a site on a search engine. 
D) paid search ads.

Question 13

Hidden charges, difficulty checking out, and requiring customers to register at an e-commerce site are common causes of shopping cart abandonment.

Accepted Answer

A) True 
 B)False

Question 14

When goods and services are sold on the internet, the approach to marketing is:

Accepted Answer

A) retail by email. 
B) viral marketing. 
C) e-commerce. 
D) interactive marketing. 
A) retail by email. 
B) viral marketing. 
C) e-commerce. 
D) interactive marketing.

Question 15

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

Accepted Answer

A) branded content. 
B) sponsored content. 
C) geo-targeting. 
D) behavioral targeting. 
A) branded content. 
B) sponsored content. 
C) geo-targeting. 
D) behavioral targeting.

Question 16

Sponsored content produces significantly better results than a brand having its own branded content.

Accepted Answer

A) True 
 B)False

Question 17

Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Accepted Answer

A) True 
 B)False

Question 18

Presenting product reviews and feedback applications on e-commerce sites is important for all of the following reasons except:

Accepted Answer

A) provides opportunities for interaction with customers. 
B) provides an opportunity to squelch negative criticisms of the brand. 
C) encourages customers to become brand advocates. 
D) allows a company to gain insights into customer thoughts. 
A) provides opportunities for interaction with customers. 
B) provides an opportunity to squelch negative criticisms of the brand. 
C) encourages customers to become brand advocates. 
D) allows a company to gain insights into customer thoughts.

Question 19

Successful email marketing campaigns must include each of the following except:

Accepted Answer

A) search engine optimization to draw individuals to the website. 
B) integration with the other marketing channels. 
C) a basis in web analytics. 
D) correlate with the firm's website. 
A) search engine optimization to draw individuals to the website. 
B) integration with the other marketing channels. 
C) a basis in web analytics. 
D) correlate with the firm's website.

Question 20

Digital strategies that are being used by brands today include each of the following except:

Accepted Answer

A) behavioral targeting. 
B) lifestyle marketing. 
C) blogs and newsletters. 
D) email marketing. 
A) behavioral targeting. 
B) lifestyle marketing. 
C) blogs and newsletters. 
D) email marketing.

Experts believe branded content pages on the web should be changed or updated daily to improve its relevance to consumers and to increase search results.

The use of QR codes, watermarks, and 2D barcodes are all part of which type of marketing?

Incentives that can be used to encourage consumers to make online purchases include each of the following except:

Persuading a first-time buyer to make an online purchase is best achieved using:

What is meant by the concept of mobile-optimized design?

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Personalization and customization are part of an e-commerce's:

Digital strategies that are being used by brands today include EACH of the following except:

Marketers should develop different digital marketing strategies for each type of screen.

Which is hosted on a third-party site and appears to look like an article that provides useful information that solves a problem?

One of the advantages of e-commerce over brick-and-mortar stores is the ability to reach consumers around the globe.

Search engine optimization can be reached in all of the following ways except:

Hidden charges, difficulty checking out, and requiring customers to register at an e-commerce site are common causes of shopping cart abandonment.

When goods and services are sold on the internet, the approach to marketing is:

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

Sponsored content produces significantly better results than a brand having its own branded content.

Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Presenting product reviews and feedback applications on e-commerce sites is important for all of the following reasons except:

Successful email marketing campaigns must include each of the following except:

Digital strategies that are being used by brands today include each of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Experts believe branded content pages on the web should be changed or updated daily to improve its relevance to consumers and to increase search results.

The use of QR codes, watermarks, and 2D barcodes are all part of which type of marketing?

Incentives that can be used to encourage consumers to make online purchases include each of the following except:

Persuading a first-time buyer to make an online purchase is best achieved using:

What is meant by the concept of mobile-optimized design?

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Personalization and customization are part of an e-commerce's:

Digital strategies that are being used by brands today include EACH of the following except:

Marketers should develop different digital marketing strategies for each type of screen.

Which is hosted on a third-party site and appears to look like an article that provides useful information that solves a problem?

One of the advantages of e-commerce over brick-and-mortar stores is the ability to reach consumers around the globe.

Search engine optimization can be reached in all of the following ways except:

Hidden charges, difficulty checking out, and requiring customers to register at an e-commerce site are common causes of shopping cart abandonment.

When goods and services are sold on the internet, the approach to marketing is:

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

Sponsored content produces significantly better results than a brand having its own branded content.

Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Presenting product reviews and feedback applications on e-commerce sites is important for all of the following reasons except:

Successful email marketing campaigns must include each of the following except:

Digital strategies that are being used by brands today include each of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters