Question 1

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

Accepted Answer

A) True 
 B)False

Question 2

The majority of web traffic begins at a search engine.

Accepted Answer

A) True 
 B)False

Question 3

If Toyota's marketing team wants to increase click-through rates for the company's video ads on the internet, they should use post-roll ads.

Accepted Answer

A) True 
 B)False

Question 4

Describe the characteristics of a successful e-commerce site.

Accepted Answer

Successful e-commerce sites are customer

Question 5

Cultural adaptation software has been developed that:

Accepted Answer

A) performs a literal translation of an English website into other languages. 
B) adapts websites to new countries. 
C) cross sells merchandise to major customers. 
D) reduces international spam. 
A) performs a literal translation of an English website into other languages. 
B) adapts websites to new countries. 
C) cross sells merchandise to major customers. 
D) reduces international spam.

Question 6

Effective mobile marketing involves:

Accepted Answer

A) utilizing web analytics to create targeted messages. 
B) brand engagement through social media. 
C) channel integration and brand engagement. 
D) understanding the social and shopping nature of mobile phone owners. 
A) utilizing web analytics to create targeted messages. 
B) brand engagement through social media. 
C) channel integration and brand engagement. 
D) understanding the social and shopping nature of mobile phone owners.

Question 7

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use each of the following strategies except:

Accepted Answer

A) avoid the use of multiple cyberbaits to encourage sales. 
B) make checkout easy without requiring a user name or password. 
C) make it easy for customers to enter discount codes. 
D) provide a safe and trustworthy checkout procedure. 
A) avoid the use of multiple cyberbaits to encourage sales. 
B) make checkout easy without requiring a user name or password. 
C) make it easy for customers to enter discount codes. 
D) provide a safe and trustworthy checkout procedure.

Question 8

Another name for content marketing is:

Accepted Answer

A) branded content. 
B) sponsored content. 
C) location-based advertising. 
D) social content. 
A) branded content. 
B) sponsored content. 
C) location-based advertising. 
D) social content.

Question 9

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Accepted Answer

A) True 
 B)False

Question 10

A mobile-optimized design seeks to locate consumers as they shop.

Accepted Answer

A) True 
 B)False

Question 11

What is location-based advertising? Describe the various types.

Accepted Answer

Location-based advertising, or geo-targe

Question 12

Free shipping, free freight, and dollar discounts are examples of which type of incentive that is designed to encourage online shopping?

Accepted Answer

A) Financial 
B) Consumer 
C) Convenience 
D) Economic 
A) Financial 
B) Consumer 
C) Convenience 
D) Economic

Question 13

A search engine is the primary method most consumers use to discover new websites and to search for information.

Accepted Answer

A) True 
 B)False

Question 14

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

Accepted Answer

A) True 
 B)False

Question 15

According to ComScore, Inc., 54 percent of online display ads are not seen. Reasons given include all of the following except:

Accepted Answer

A) the ads are not tied to the correct search terms or the bidding is too low. 
B) the ad was below the fold and individuals did not scroll down on the web page. 
C) software installed by web users blocked the display ads. 
D) malicious software makes the web think a person is seeing the ads. 
A) the ads are not tied to the correct search terms or the bidding is too low. 
B) the ad was below the fold and individuals did not scroll down on the web page. 
C) software installed by web users blocked the display ads. 
D) malicious software makes the web think a person is seeing the ads.

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

The majority of web traffic begins at a search engine.

If Toyota's marketing team wants to increase click-through rates for the company's video ads on the internet, they should use post-roll ads.

Describe the characteristics of a successful e-commerce site.

Cultural adaptation software has been developed that:

Effective mobile marketing involves:

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use each of the following strategies except:

Another name for content marketing is:

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

A mobile-optimized design seeks to locate consumers as they shop.

What is location-based advertising? Describe the various types.

Free shipping, free freight, and dollar discounts are examples of which type of incentive that is designed to encourage online shopping?

A search engine is the primary method most consumers use to discover new websites and to search for information.

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

According to ComScore, Inc., 54 percent of online display ads are not seen. Reasons given include all of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

The majority of web traffic begins at a search engine.

If Toyota's marketing team wants to increase click-through rates for the company's video ads on the internet, they should use post-roll ads.

Describe the characteristics of a successful e-commerce site.

Cultural adaptation software has been developed that:

Effective mobile marketing involves:

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use each of the following strategies except:

Another name for content marketing is:

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

A mobile-optimized design seeks to locate consumers as they shop.

What is location-based advertising? Describe the various types.

Free shipping, free freight, and dollar discounts are examples of which type of incentive that is designed to encourage online shopping?

A search engine is the primary method most consumers use to discover new websites and to search for information.

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

According to ComScore, Inc., 54 percent of online display ads are not seen. Reasons given include all of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters