Question 1

Companies can enhance the SEO results with paid search insertions by:

Accepted Answer

A) placing the ads on the first page that comes up when a search is initiated. 
B) developing a cooperative program with the search engine companies. 
C) registering with various search engines in order to have the site indexed. 
D) developing key words and phrases that will increase organic search results. 
A) placing the ads on the first page that comes up when a search is initiated. 
B) developing a cooperative program with the search engine companies. 
C) registering with various search engines in order to have the site indexed. 
D) developing key words and phrases that will increase organic search results.

Question 2

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Accepted Answer

A) audience targeting. 
B) geo-aware advertising. 
C) geo-fencing. 
D) geo-targeting by DMA. 
A) audience targeting. 
B) geo-aware advertising. 
C) geo-fencing. 
D) geo-targeting by DMA.

Question 3

Which is paid content in an article about a problem?

Accepted Answer

A) Branded content 
B) Directed content 
C) Native advertising 
D) Social content 
A) Branded content 
B) Directed content 
C) Native advertising 
D) Social content

Question 4

Online interactive tactics used by brands includes each of the following except:

Accepted Answer

A) guerrilla marketing. 
B) email marketing. 
C) online promotions. 
D) social media. 
A) guerrilla marketing. 
B) email marketing. 
C) online promotions. 
D) social media.

Question 5

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Accepted Answer

A) True 
 B)False

Question 6

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Accepted Answer

A) True 
 B)False

Question 7

Eileen makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of:

Accepted Answer

A) personification. 
B) web analytics. 
C) channel integration. 
D) customization. 
A) personification. 
B) web analytics. 
C) channel integration. 
D) customization.

Question 8

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Accepted Answer

A) True 
 B)False

Question 9

What is meant by the concept of customer-centric design?

Accepted Answer

A) Customers shop by email. 
B) Customers have easy access to store locations. 
C) Customers can easily locate merchandise on a website. 
D) Customers can delay payments using store credits. 
A) Customers shop by email. 
B) Customers have easy access to store locations. 
C) Customers can easily locate merchandise on a website. 
D) Customers can delay payments using store credits.

Question 10

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Accepted Answer

A) True 
 B)False

Question 11

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Accepted Answer

A) True 
 B)False

Question 12

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Accepted Answer

A) True 
 B)False

Question 13

Companies can use interactive marketing to accomplish each of the following objectives except:

Accepted Answer

A) generate sales. 
B) enhance brand loyalty. 
C) build an email list. 
D) develop sponsorship programs. 
A) generate sales. 
B) enhance brand loyalty. 
C) build an email list. 
D) develop sponsorship programs.

Question 14

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Accepted Answer

A) offering merchandise on the website that is not available in a catalog or in retail stores. 
B) offering free shipping and handling. 
C) weekly or daily tips on a topic meaningful to the web visitor. 
D) personalizing products to individual consumers based on previous visits to the website and past purchases. 
A) offering merchandise on the website that is not available in a catalog or in retail stores. 
B) offering free shipping and handling. 
C) weekly or daily tips on a topic meaningful to the web visitor. 
D) personalizing products to individual consumers based on previous visits to the website and past purchases.

Question 15

Widgets are:

Accepted Answer

A) automated exchange systems that provide precise targeting of ads to specific consumers. 
B) geo-targeted ads that result from search engine optimization programs. 
C) personalized URLs that are preloaded with a customer's data. 
D) mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources. 
A) automated exchange systems that provide precise targeting of ads to specific consumers. 
B) geo-targeted ads that result from search engine optimization programs. 
C) personalized URLs that are preloaded with a customer's data. 
D) mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources.

Question 16

Which re-engages individuals who have visited a site but did not make purchases?

Accepted Answer

A) Brand engagement 
B) Mobile marketing 
C) Alternative marketing 
D) Re-marketing 
A) Brand engagement 
B) Mobile marketing 
C) Alternative marketing 
D) Re-marketing

Question 17

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

Accepted Answer

A) Branded 
B) Sponsored 
C) Digital 
D) Social 
A) Branded 
B) Sponsored 
C) Digital 
D) Social

Question 18

It can take months or years to get to the top of an organic search through SEO efforts.

Accepted Answer

A) True 
 B)False

Question 19

Restaurants typically use which method of location-based advertising?

Accepted Answer

A) Audience targeting 
B) Geo-aware advertising 
C) Geo-fencing 
D) Geo-targeting by DMA 
A) Audience targeting 
B) Geo-aware advertising 
C) Geo-fencing 
D) Geo-targeting by DMA

Question 20

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Accepted Answer

∙Financial-based incentives such as free

Companies can enhance the SEO results with paid search insertions by:

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Which is paid content in an article about a problem?

Online interactive tactics used by brands includes each of the following except:

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

What is meant by the concept of customer-centric design?

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Companies can use interactive marketing to accomplish each of the following objectives except:

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Widgets are:

Which re-engages individuals who have visited a site but did not make purchases?

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

It can take months or years to get to the top of an organic search through SEO efforts.

Restaurants typically use which method of location-based advertising?

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Companies can enhance the SEO results with paid search insertions by:

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Which is paid content in an article about a problem?

Online interactive tactics used by brands includes each of the following except:

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

What is meant by the concept of customer-centric design?

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Companies can use interactive marketing to accomplish each of the following objectives except:

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Widgets are:

Which re-engages individuals who have visited a site but did not make purchases?

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

It can take months or years to get to the top of an organic search through SEO efforts.

Restaurants typically use which method of location-based advertising?

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters