Exam 8: Digital Marketing

Web 4.0 forced e-commerce firms to include real-time communication and engagement for consumers.

Common venues for brand engagement with e-commerce sites are blogs, feedback mechanism, customer reviews, and social media.

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

What is brand spiraling?

Value-added incentives are designed to:

The newest online technology for banner advertising is:

Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

Email marketing campaigns can be directed to consumers who abandon shopping carts without making a purchase to offer additional incentives to complete the purchase.

E-commerce focuses on selling goods or services on the internet.

E-commerce is:

While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

Most consumers are tolerant of spam, which makes the creation of an email program easier.

A customer-centric design seeks to allow individuals to easily locate merchandise on a webpage.

Digital marketing combines the components of e-commerce, internet marketing, and mobile marketing.

Describe the various types of digital marketing strategies available to brands.

Which does adaptive design facilitate?

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

QR codes, watermarks, and 2D barcodes allow consumers to see video of the interior of a retail store in real time.

Channel integration involves making sure all aspects beyond the web work together.

Ongoing web musings are called: