Exam 16: International Marketing

What reason related to marketing prompted many firms to form joint ventures with local firms in India, Mexico, and China?

Customization of the marketing mix implies that local managers will have considerable decision-making power.

Direct channels are risky to firms and require that profits be shared with wholesalers.

Standardization implies that power and control should be centralized.

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?

Brand names of products are usually customized to reflect language differences and culture.

Which of the following is not an advantage of standardized international marketing?

The geocentric approach calls for customization of the international marketing mix.

Which of the following buys products and services from the manufacturer and then resells them to retailers?

How are the ethnocentric approach and the geocentric approach alike and different in regards to the marketing mix? Why do most international firms following a geocentric approach use a standard price policy?

Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?

Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?

Economic factors can affect how a firm sells it product.

Participating in international trade shows can be a good first step for firms beginning the internationalization process.

FridgeWare is an MNE that manufactures and sells refrigerators around the world. Consumer protection regulations vary widely from country to country. Which aspect of FridgeWare's products is LEAST likely affected by host country differences?

Which of the following is not one the key issues facing international marketing managers?

Under a ________ price policy, the firm sets one price for all its domestic sales and a second price for all its international sales.

Why is fit between business strategy and marketing strategy so important in international business?

International marketing activities should not integrate with the firm's functional strategies.

All of the following are primary targets of international promotional activities EXCEPT ________.