Exam 16: International Marketing

Industrialized products are more likely to be customized than consumer products.

International pricing strategies are significantly affected by all of the following EXCEPT ________.

________ is the process of getting products and services from the firm into the hands of customers.

When adopting a(n) ________ approach, a firm applies the domestic marketing mix abroad.

Product ________.

What are the two important sets of distribution issues faced by international firms?

Most firms avoid both complete standardization and complete customization.

Firms frequently change product labeling to reflect local cultures.

What are the three factors firms must consider as they develop an advertising strategy?

Distribution channels consist of all of the following except ________.

Which element of the promotion mix consists of efforts aimed at enhancing a firm's reputation and image with the general public?

Which product category listed below lends itself to a standard price policy?

Most international firms use the same distribution strategy in every market.

What is an advantage of using trains as a mode of transportation for exports?

ACE-Tech manufactures computers and sells them through its Website to final customers. ACE-Tech uses a direct sales approach.

Under a ________ price policy, the firm charges the same price for its products and services regardless of where they are sold or the nationality of the customer.

What element of the promotion mix promotes a close, personal contact with customers?

Both the ethnocentric and geocentric approaches to international marketing advocate the concept of ________.

Market pricing is the least complex pricing strategy because products are simply priced according to local market conditions.

How does culture affect an international firm's product policy? How can hiring local sales representatives help international firms overcome many cultural barriers in marketing?