Question 1

Which of the following is an advantage of using personal selling in international marketing?

Accepted Answer

A)  low-cost market entry strategy 
B)  access to local market information 
C)  standardization of promotion mix 
D)  enhancement of firm's reputation 
A)  low-cost market entry strategy 
B)  access to local market information 
C)  standardization of promotion mix 
D)  enhancement of firm's reputation

Question 2

Specialized marketing efforts such as coupons are a part of ________.

Accepted Answer

A)  advertising 
B)  public relations 
C)  sales promotions 
D)  brand placements 
A)  advertising 
B)  public relations 
C)  sales promotions 
D)  brand placements

Question 3

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

Accepted Answer

A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix 
A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix

Question 4

In the international marketing mix, the place element focuses on ________.

Accepted Answer

A)  revenue policies 
B)  advertising and product image 
C)  transportation and merchandising 
D)  location of manufacturing operations 
A)  revenue policies 
B)  advertising and product image 
C)  transportation and merchandising 
D)  location of manufacturing operations

Question 5

What are the three basic approaches in deciding whether to standardize or customize the firm's marketing mix?

Accepted Answer

The three basic approaches are

Question 6

Which of the following is not one of the elements of the promotion mix?

Accepted Answer

A)  advertising 
B)  e-commerce 
C)  sales promotion 
D)  public relations 
A)  advertising 
B)  e-commerce 
C)  sales promotion 
D)  public relations

Question 7

Promotion primarily involves ________.

Accepted Answer

A)  developing tangible and intangible features that meet customer needs in diverse markets 
B)  developing policies that generate revenue and strategically shape the competitive environment 
C)  devising ways to enhance the desirability of the product to potential buyers 
D)  getting products to customers via transportation and merchandising 
A)  developing tangible and intangible features that meet customer needs in diverse markets 
B)  developing policies that generate revenue and strategically shape the competitive environment 
C)  devising ways to enhance the desirability of the product to potential buyers 
D)  getting products to customers via transportation and merchandising

Question 8

What role does an international firm's distribution strategy play in its promotion strategy? Provide examples for illustration.

Accepted Answer

The challenge for international marketin

Question 9

Why is it especially difficult for MNCs to develop pricing strategies? What factors contribute to these difficulties?

Accepted Answer

A firm's costs of doing business vary wi

Question 10

Marks and Spencer buys apparel from international wholesalers for sale in its stores in the United Kingdom. Marks and Spencer is a(n) ________.

Accepted Answer

A)  manufacturer 
B)  wholesaler 
C)  retailer 
D)  intermediary 
A)  manufacturer 
B)  wholesaler 
C)  retailer 
D)  intermediary

Question 11

Marketing managers at Hoffman Jewelry concentrate their efforts on high-end consumers with significant amounts of disposable income. What business strategy is Hoffman Jewelry pursuing?

Accepted Answer

A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification 
A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification

Question 12

The ________ is the communication channel used by the advertiser to convey a message.

Accepted Answer

A)  medium 
B)  message 
C)  copy 
D)  graphic 
A)  medium 
B)  message 
C)  copy 
D)  graphic

Question 13

What organizational characteristic is suggested by the standardization approach to international marketing?

Accepted Answer

A)  centralized 
B)  decentralized 
C)  global product design 
D)  global area design 
A)  centralized 
B)  decentralized 
C)  global product design 
D)  global area design

Question 14

Which of the following is LEAST relevant to decisions about the international marketing mix?

Accepted Answer

A)  legal forces 
B)  collectivism 
C)  competition 
D)  income levels 
A)  legal forces 
B)  collectivism 
C)  competition 
D)  income levels

Question 15

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Accepted Answer

A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification 
A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification

Question 16

Toyota operates a manufacturing facility in Georgetown, Kentucky. To build goodwill, Toyota provides grants to local charities, funds college scholarships to graduating high school students, and sponsors local youth sports teams. This is an example of ________.

Accepted Answer

A)  sales promotion 
B)  personal selling 
C)  public relations 
D)  brand placement 
A)  sales promotion 
B)  personal selling 
C)  public relations 
D)  brand placement

Question 17

What advantage does a firm that standardizes its international marketing mix achieve?

Accepted Answer

A)  market share 
B)  niche revenues 
C)  economies of scale 
D)  economies of scope 
A)  market share 
B)  niche revenues 
C)  economies of scale 
D)  economies of scope

Question 18

Marketing managers at Unique Home Furnishings strive to develop products, pricing strategies, promotional strategies, and distribution tactics that set the firm's products apart from those of competitors in the eyes of customers. Unique Home Furnishings has cultivated an image of perceived quality and fashion that allows the firm to charge prices higher than most furniture businesses. What is the overall business strategy of Unique Home Furnishings?

Accepted Answer

A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification 
A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification

Question 19

Advertisements for credit cards, automobiles, and airline services tend to be standardized.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is asserted by advocates of standardization?

Accepted Answer

A)  customizing products is essential for high profits 
B)  customers in developed countries are similar 
C)  emerging economies are competitive 
D)  differentiation indicates bias 
A)  customizing products is essential for high profits 
B)  customers in developed countries are similar 
C)  emerging economies are competitive 
D)  differentiation indicates bias

Which of the following is an advantage of using personal selling in international marketing?

Specialized marketing efforts such as coupons are a part of ________.

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

In the international marketing mix, the place element focuses on ________.

What are the three basic approaches in deciding whether to standardize or customize the firm's marketing mix?

Which of the following is not one of the elements of the promotion mix?

Promotion primarily involves ________.

What role does an international firm's distribution strategy play in its promotion strategy? Provide examples for illustration.

Why is it especially difficult for MNCs to develop pricing strategies? What factors contribute to these difficulties?

Marks and Spencer buys apparel from international wholesalers for sale in its stores in the United Kingdom. Marks and Spencer is a(n) ________.

Marketing managers at Hoffman Jewelry concentrate their efforts on high-end consumers with significant amounts of disposable income. What business strategy is Hoffman Jewelry pursuing?

The ________ is the communication channel used by the advertiser to convey a message.

What organizational characteristic is suggested by the standardization approach to international marketing?

Which of the following is LEAST relevant to decisions about the international marketing mix?

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Toyota operates a manufacturing facility in Georgetown, Kentucky. To build goodwill, Toyota provides grants to local charities, funds college scholarships to graduating high school students, and sponsors local youth sports teams. This is an example of ________.

What advantage does a firm that standardizes its international marketing mix achieve?

Advertisements for credit cards, automobiles, and airline services tend to be standardized.

Which of the following is asserted by advocates of standardization?

An Overview of International Business

Global Marketplaces and Business Centers

Legal, Technological, Accounting, and Political Environments

The Role of Culture

Ethics and Social Responsibility in International Business

International Trade and Investment

The International Monetary System and the Balance of Payments

Foreign Exchange and International Financial Markets

Formulation of National Trade Policies

International Cooperation Among Nations

International Strategic Management

Strategies for Analyzing and Entering Foreign Markets

International Strategic Alliances

International Organization Design and Control

Leadership and Employee Behavior in International Business

International Operations Management

International Financial Management

International Human Resource Management and Labor Relations

Filters

Exam 16: International Marketing

Which of the following is an advantage of using personal selling in international marketing?

Specialized marketing efforts such as coupons are a part of ________.

Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?

In the international marketing mix, the place element focuses on ________.

What are the three basic approaches in deciding whether to standardize or customize the firm's marketing mix?

Which of the following is not one of the elements of the promotion mix?

Promotion primarily involves ________.

What role does an international firm's distribution strategy play in its promotion strategy? Provide examples for illustration.

Why is it especially difficult for MNCs to develop pricing strategies? What factors contribute to these difficulties?

Marks and Spencer buys apparel from international wholesalers for sale in its stores in the United Kingdom. Marks and Spencer is a(n) ________.

Marketing managers at Hoffman Jewelry concentrate their efforts on high-end consumers with significant amounts of disposable income. What business strategy is Hoffman Jewelry pursuing?

The ________ is the communication channel used by the advertiser to convey a message.

What organizational characteristic is suggested by the standardization approach to international marketing?

Which of the following is LEAST relevant to decisions about the international marketing mix?

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Toyota operates a manufacturing facility in Georgetown, Kentucky. To build goodwill, Toyota provides grants to local charities, funds college scholarships to graduating high school students, and sponsors local youth sports teams. This is an example of ________.

What advantage does a firm that standardizes its international marketing mix achieve?

Advertisements for credit cards, automobiles, and airline services tend to be standardized.

Which of the following is asserted by advocates of standardization?

An Overview of International Business

Global Marketplaces and Business Centers

Legal, Technological, Accounting, and Political Environments

The Role of Culture

Ethics and Social Responsibility in International Business

International Trade and Investment

The International Monetary System and the Balance of Payments

Foreign Exchange and International Financial Markets

Formulation of National Trade Policies

International Cooperation Among Nations

International Strategic Management

Strategies for Analyzing and Entering Foreign Markets

International Strategic Alliances

International Organization Design and Control

Leadership and Employee Behavior in International Business

International Operations Management

International Financial Management

International Human Resource Management and Labor Relations

Filters