Exam 16: International Marketing

What term refers to the number of stages in the distribution channel?

Which of the following factors is LEAST relevant to the degree of standardization or customization a firm adopts?

Which of the following companies follows a cost leadership business strategy?

Lands' End markets its products in international markets with the same marketing mix that it applies to the U.S. market. Which pricing policy does Lands' End most likely use?

Digitex, an MNE, customizes its marketing mix in each market that the firm enters to meet the idiosyncratic needs of customers in different foreign markets. What pricing policy does Digitex most likely use?

Standardization allows the firm to develop cost efficiencies in manufacturing, distribution, and promotion while customization allows a firm to tailor the marketing mix to meet customer needs.

What are the advantages and disadvantages of customized international marketing?

In countries with little retail concentration, wholesalers make it easier for a firm to market its products.

What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?

What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?

Because of the complexities involved with two-tiered pricing, most firms that are just beginning to internationalize avoid it.

Timex and Rolex both follow a differentiation strategy.

Which of the following products most likely lends itself to standardized advertising due to its universal appeal?

What factors affect the degree of standardization or customization a firm adopts?

It is important for a firm to adopt an international marketing strategy that supports the firm's overall business strategy.

What are the four basic marketing issues managers must address?

Personal selling is popular in international firms because it is a relatively low-cost strategy.

Why are synergies and coordination important in international marketing?

What are public relations?

Exchange rate fluctuations contribute to challenges in pricing.