Question 1

The _____ is a proprietary system in which data are exchanged between trading partners. These data are used for standardized, preapproved transactions.

Accepted Answer

A)  intranet 
B)  extranet 
C)  information downloading system 
D)  interconnect 
E)  electronic data interchange (EDI) 
A)  intranet 
B)  extranet 
C)  information downloading system 
D)  interconnect 
E)  electronic data interchange (EDI)

Question 2

A group of crafters who sell their merchandise at craft shows in the Southeastern U.S. are linked together through a weekly newsletter that provides information on shows, including attendance and sales figures for various individuals. Each week a different crafter takes responsible for the newsletter; this allows each to share his or her own perspective on what is happening. If the newsletter were shared with other members of the group via e-mail, then it would be an example of:

Accepted Answer

A)  purpose-specific browsing. 
B)  Internet linking. 
C)  electronic networking. 
D)  directory downloading. 
E)  database linking. 
A)  purpose-specific browsing. 
B)  Internet linking. 
C)  electronic networking. 
D)  directory downloading. 
E)  database linking.

Question 3

With the 2010 Olympics approaching, Tourism Vancouver, which represents about a thousand businesses in the Greater Vancouver Area needs to amalgamate information collected from various hotels, spas and other tourist locations into marketing packages designed to promote the city. One efficient way to do this is to:

Accepted Answer

A)  use multiple links. 
B)  create a portal. 
C)  use interconnects. 
D)  create service extranets. 
E)  use an electronic data interchange. 
A)  use multiple links. 
B)  create a portal. 
C)  use interconnects. 
D)  create service extranets. 
E)  use an electronic data interchange.

Question 4

The benefits marketers are seeking through a website depend on:

Accepted Answer

A)  whether the company is a leader or a follower in the market. 
B)  how readily the company adopts outsourcing. 
C)  the size of the website. 
D)  whether the company has a product-market growth strategy. 
E)  the nature of the organization. 
A)  whether the company is a leader or a follower in the market. 
B)  how readily the company adopts outsourcing. 
C)  the size of the website. 
D)  whether the company has a product-market growth strategy. 
E)  the nature of the organization.

Question 5

Manufacturers can avoid Internet-related channel conflict by using:

Accepted Answer

A)  collaborative filtering. 
B)  either channel assembly or co-location. 
C)  intensive distribution. 
D)  electronic data interchanges. 
E)  fixed pricing. 
A)  collaborative filtering. 
B)  either channel assembly or co-location. 
C)  intensive distribution. 
D)  electronic data interchanges. 
E)  fixed pricing.

Question 6

The Internet has magnified both the speed and the reach of word-of-mouth advertising.

Accepted Answer

A) True 
 B)False

Question 7

By far, the most successful Internet marketing sites market:

Accepted Answer

A)  airplane tickets and hotel reservations. 
B)  clothing. 
C)  information, such as investment data. 
D)  computer hardware and software. 
E)  books and CDs. 
A)  airplane tickets and hotel reservations. 
B)  clothing. 
C)  information, such as investment data. 
D)  computer hardware and software. 
E)  books and CDs.

Question 8

The Internet:

Accepted Answer

A)  is also called the World Wide Web. 
B)  was created as part of a U.S. government project. 
C)  was created to keep track of stock market fluctuations around the world. 
D)  is easy to use for commercial applications. 
E)  was originally used to link military bases around the world. 
A)  is also called the World Wide Web. 
B)  was created as part of a U.S. government project. 
C)  was created to keep track of stock market fluctuations around the world. 
D)  is easy to use for commercial applications. 
E)  was originally used to link military bases around the world.

Question 9

One way a website retailer can give its site legitimacy is by selling well-recognized national brands.

Accepted Answer

A) True 
 B)False

Question 10

A _____ is a collection of Web files beginning with a home page, that is accessible through a unique address.

Accepted Answer

A)  browser 
B)  portal 
C)  website 
D)  directory 
E)  network 
A)  browser 
B)  portal 
C)  website 
D)  directory 
E)  network

Question 11

Electronic data interchanges (EDIs) are commonly used in _____ situations.

Accepted Answer

A)  straight rebuy 
B)  new-task buying 
C)  impulse buying 
D)  modified-rebuy 
E)  intensive distribution 
A)  straight rebuy 
B)  new-task buying 
C)  impulse buying 
D)  modified-rebuy 
E)  intensive distribution

Question 12

Which of the following is a potential barrier to a company in Des Moines, Iowa, that wants to use the Internet to reach a global consumer product market?

Accepted Answer

A)  lack of convenient payment method 
B)  language incompatibilities 
C)  legislation that regulates who can be the recipient of Internet advertising 
D)  economy that prohibits widespread Internet access 
E)  all of the above 
A)  lack of convenient payment method 
B)  language incompatibilities 
C)  legislation that regulates who can be the recipient of Internet advertising 
D)  economy that prohibits widespread Internet access 
E)  all of the above

Question 13

The factor that prevents nearly two-thirds of all online shoppers from making purchases over the Internet is:

Accepted Answer

A)  information overload. 
B)  the inability to engage in comparison shopping. 
C)  the fear of disclosing credit card information. 
D)  the intangibility of e-commerce. 
E)  the novelty of e-commerce. 
A)  information overload. 
B)  the inability to engage in comparison shopping. 
C)  the fear of disclosing credit card information. 
D)  the intangibility of e-commerce. 
E)  the novelty of e-commerce.

The _____ is a proprietary system in which data are exchanged between trading partners. These data are used for standardized, preapproved transactions.

The benefits marketers are seeking through a website depend on:

Manufacturers can avoid Internet-related channel conflict by using:

The Internet has magnified both the speed and the reach of word-of-mouth advertising.

By far, the most successful Internet marketing sites market:

The Internet:

One way a website retailer can give its site legitimacy is by selling well-recognized national brands.

A _____ is a collection of Web files beginning with a home page, that is accessible through a unique address.

Electronic data interchanges (EDIs) are commonly used in _____ situations.

Which of the following is a potential barrier to a company in Des Moines, Iowa, that wants to use the Internet to reach a global consumer product market?

The factor that prevents nearly two-thirds of all online shoppers from making purchases over the Internet is:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Market Segmentation Targeting and Positioning

Filters

Exam 22: Marketing and the Information Economy

The _____ is a proprietary system in which data are exchanged between trading partners. These data are used for standardized, preapproved transactions.

The benefits marketers are seeking through a website depend on:

Manufacturers can avoid Internet-related channel conflict by using:

The Internet has magnified both the speed and the reach of word-of-mouth advertising.

By far, the most successful Internet marketing sites market:

The Internet:

One way a website retailer can give its site legitimacy is by selling well-recognized national brands.

A _____ is a collection of Web files beginning with a home page, that is accessible through a unique address.

Electronic data interchanges (EDIs) are commonly used in _____ situations.

Which of the following is a potential barrier to a company in Des Moines, Iowa, that wants to use the Internet to reach a global consumer product market?

The factor that prevents nearly two-thirds of all online shoppers from making purchases over the Internet is:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Market Segmentation Targeting and Positioning

Filters