Question 1

Which of the following statements about the future of electronic commerce is True?

Accepted Answer

A)  Electronic commerce will replace traditional marketing. 
B)  Firms that sell to consumers have generated more profits than business-to-business marketers and will continue to do so. 
C)  The government will never try to regulate any facet of electronic commerce. 
D)  Adherence to the marketing concept will be an important factor in the success of electronic commerce in the future. 
E)  All of the above statements about the future of electronic commerce are True. 
A)  Electronic commerce will replace traditional marketing. 
B)  Firms that sell to consumers have generated more profits than business-to-business marketers and will continue to do so. 
C)  The government will never try to regulate any facet of electronic commerce. 
D)  Adherence to the marketing concept will be an important factor in the success of electronic commerce in the future. 
E)  All of the above statements about the future of electronic commerce are True.

Question 2

In business, when the personal computers of individuals in a company or department are linked together a(n) _____ is created.

Accepted Answer

A)  internal browser 
B)  interconnect 
C)  intranet 
D)  Internet link 
E)  downloading conduit 
A)  internal browser 
B)  interconnect 
C)  intranet 
D)  Internet link 
E)  downloading conduit

Question 3

For business-to-business marketers, an e-information website:

Accepted Answer

A)  actually reduces the amount of information available. 
B)  reduces the need for paper-based communication. 
C)  is not available 24 hours a day, 7 days a week. 
D)  cannot be provided selectively to some customers and not to all customers. 
E)  is accurately described by all of the above. 
A)  actually reduces the amount of information available. 
B)  reduces the need for paper-based communication. 
C)  is not available 24 hours a day, 7 days a week. 
D)  cannot be provided selectively to some customers and not to all customers. 
E)  is accurately described by all of the above.

Question 4

Attracting visitors to websites is only half the battle. The second objective of Internet promotion is holding visitors once they click to a site. The holding power of a site is measured in terms of:

Accepted Answer

A)  time spent per visit. 
B)  number of visits in a predetermined period of time. 
C)  net sales. 
D)  contribution margins. 
E)  breakeven analyses. 
A)  time spent per visit. 
B)  number of visits in a predetermined period of time. 
C)  net sales. 
D)  contribution margins. 
E)  breakeven analyses.

Question 5

A _____ provides an Internet visitor with the necessary application programs to look at and interact with  individual websites.

Accepted Answer

The answer of A _____ provides an Internet visitor with...

Question 6

The Internet is a synonym for the World Wide Web.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about using the Internet to reach international markets is True?

Accepted Answer

A)  The collection of sales tax has really complicated the lives of vendors on the Internet. 
B)  The infrastructure of a nation has no effect on whether it is a good choice for Internet marketing. 
C)  The only country where website marketing is common is the United States. 
D)  Unlike other media, there are no cultural barriers to the expansion of the Internet. 
E)  None of the above statements about using the Internet to reach international markets is True. 
A)  The collection of sales tax has really complicated the lives of vendors on the Internet. 
B)  The infrastructure of a nation has no effect on whether it is a good choice for Internet marketing. 
C)  The only country where website marketing is common is the United States. 
D)  Unlike other media, there are no cultural barriers to the expansion of the Internet. 
E)  None of the above statements about using the Internet to reach international markets is True.

Question 8

Internet marketing eliminates the need for huge investments in inventory. This elimination of inventory:

Accepted Answer

A)  creates opportunities for product comparisons. 
B)  gives the seller control over the information flow. 
C)  creates more direct channels of distribution. 
D)  supports the use of fixed pricing. 
E)  allows marketers to engage in product customization. 
A)  creates opportunities for product comparisons. 
B)  gives the seller control over the information flow. 
C)  creates more direct channels of distribution. 
D)  supports the use of fixed pricing. 
E)  allows marketers to engage in product customization.

Question 9

The postings on an e-formation website typically include:

Accepted Answer

A)  background and general information. 
B)  information on current business operations for potential and existing partners. 
C)  a contact point. 
D)  attraction and entertainment features. 
E)  all of the above. 
A)  background and general information. 
B)  information on current business operations for potential and existing partners. 
C)  a contact point. 
D)  attraction and entertainment features. 
E)  all of the above.

Question 10

All sizes of companies can and do use electronic data interchange (EDI) to minimize order-processing costs.

Accepted Answer

A) True 
 B)False

Question 11

The primary benefit of an e-information website aimed at final consumers is to:

Accepted Answer

A)  build goodwill and strengthen relationships. 
B)  create greater efficiency in dealing with suppliers and customers. 
C)  defuse negative public relations. 
D)  create a sustainable Internet competitive advantage. 
E)  match supply and demand. 
A)  build goodwill and strengthen relationships. 
B)  create greater efficiency in dealing with suppliers and customers. 
C)  defuse negative public relations. 
D)  create a sustainable Internet competitive advantage. 
E)  match supply and demand.

Question 12

With the _____ _____ approach to attracting the right audience to a website, a firm includes on its  website a link to a related site, usually in exchange for a commission on any sales the arrangement produces.

Accepted Answer

The answer of With the _____ _____ approach to attracting...

Question 13

The _____ website for M&M candies was the place where consumers were asked to vote for the next new M&M color. After he or she voted, a visitor to the site could learn about the history of M&Ms and link to the Mars Candy sites.

Accepted Answer

A)  e-information 
B)  intranet 
C)  extranet 
D)  interconnect 
E)  EDI 
A)  e-information 
B)  intranet 
C)  extranet 
D)  interconnect 
E)  EDI

Question 14

Three months ago, Renny purchased a pair of New Balance running shoes from www.RoadRunnerSports.com. Yesterday, he got an e-mail from the e-commerce site that the style of shoe he had purchased was being phased out and would no longer be available after December 1. RoadRunnerSports.com offered to reserve him a pair of the shoes while it still had them in stock. This is an example of:

Accepted Answer

A)  an affiliatate promotion. 
B)  portal connection. 
C)  targeted e-mail. 
D)  a pop-up e-mail. 
E)  transactional e-mail. 
A)  an affiliatate promotion. 
B)  portal connection. 
C)  targeted e-mail. 
D)  a pop-up e-mail. 
E)  transactional e-mail.

Question 15

If Roze were to access the information available on the Seeds of Change (a producer of organic food) website, she could expect to find all of the following EXCEPT:

Accepted Answer

A)  details of ongoing marketing research projects. 
B)  product descriptions. 
C)  e-mail links. 
D)  information on special sales promotions. 
E)  financial performance and investing information. 
A)  details of ongoing marketing research projects. 
B)  product descriptions. 
C)  e-mail links. 
D)  information on special sales promotions. 
E)  financial performance and investing information.

Question 16

If Danny wanted to find a paperback copy of The Complete Calvin and Hobbes by Bill Watterson, he could go to AddAll.com and have the computer search over 40 different Internet book selling sites to determine which had the book at the lowest price. The AddAll.com website allowed Danny to _____, one of the advantages of Internet shopping.

Accepted Answer

A)  lower his fixed price 
B)  customize the product he was buying 
C)  comparison shop 
D)  receive information controlled by the seller 
E)  do none of the above 
A)  lower his fixed price 
B)  customize the product he was buying 
C)  comparison shop 
D)  receive information controlled by the seller 
E)  do none of the above

Question 17

Mattel is the world's largest toy maker, and the Barbie doll is the world's best-selling toy. (It accounts for 28 percent of Mattel's sales.) In the fall of 2001, Mattel created www.Barbie.com. Its primary reason for taking this step was because the Internet had become "a very compelling part of a young girl's life." This was not Mattel's first attempt at interactive marketing. In 1998, it had introduced a Website where girls could design a personalized Barbie doll including hairstyle, eye and hair color, skin tone, clothes, and accessories. The custom-made doll was shipped to the buyer within six to eight weeks of its order date. However, Mattel was not pleased with the operation of the site, and neither were its retailers. The new Website is designed to accommodate many of its retailers' concerns. For instance, its prices are set 15 percent higher than the suggested retail price.
-For parents of visitors to the Barbie Website, there is place for parents to subscribe to an e-mail newsletter that offers ideas for parent-daughter activities, a variety of parenting tips, and information on new products. This newsletter is an example of a(n):

Accepted Answer

A)  interconnect. 
B)  interstitial. 
C)  contact point. 
D)  link. 
E)  cooperative ad. 
A)  interconnect. 
B)  interstitial. 
C)  contact point. 
D)  link. 
E)  cooperative ad.

Question 18

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Accepted Answer

A)  interconnect. 
B)  linked site. 
C)  direct channel. 
D)  extranet. 
E)  intranet. 
A)  interconnect. 
B)  linked site. 
C)  direct channel. 
D)  extranet. 
E)  intranet.

Question 19

Electronic commerce uses a sophisticated network called an _____ to link a large number of firms at  different levels of a distribution channel.

Accepted Answer

The answer of Electronic commerce uses a sophisticated network called...

Question 20

Which of the following computer terms is most closely associated with Internet users' fears about lack of security and loss of privacy?

Accepted Answer

A)  banner ads 
B)  sponsorships 
C)  extranets 
D)  cookies 
E)  links 
A)  banner ads 
B)  sponsorships 
C)  extranets 
D)  cookies 
E)  links

Which of the following statements about the future of electronic commerce is True?

In business, when the personal computers of individuals in a company or department are linked together a(n) _____ is created.

For business-to-business marketers, an e-information website:

Attracting visitors to websites is only half the battle. The second objective of Internet promotion is holding visitors once they click to a site. The holding power of a site is measured in terms of:

A _____ provides an Internet visitor with the necessary application programs to look at and interact with individual websites.

The Internet is a synonym for the World Wide Web.

Which of the following statements about using the Internet to reach international markets is True?

Internet marketing eliminates the need for huge investments in inventory. This elimination of inventory:

The postings on an e-formation website typically include:

All sizes of companies can and do use electronic data interchange (EDI) to minimize order-processing costs.

The primary benefit of an e-information website aimed at final consumers is to:

With the _ _ approach to attracting the right audience to a website, a firm includes on its website a link to a related site, usually in exchange for a commission on any sales the arrangement produces.

The _____ website for M&M candies was the place where consumers were asked to vote for the next new M&M color. After he or she voted, a visitor to the site could learn about the history of M&Ms and link to the Mars Candy sites.

If Roze were to access the information available on the Seeds of Change (a producer of organic food) website, she could expect to find all of the following EXCEPT:

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Electronic commerce uses a sophisticated network called an _____ to link a large number of firms at different levels of a distribution channel.

Which of the following computer terms is most closely associated with Internet users' fears about lack of security and loss of privacy?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Market Segmentation Targeting and Positioning

Filters

Exam 22: Marketing and the Information Economy

Which of the following statements about the future of electronic commerce is True?

In business, when the personal computers of individuals in a company or department are linked together a(n) _____ is created.

For business-to-business marketers, an e-information website:

Attracting visitors to websites is only half the battle. The second objective of Internet promotion is holding visitors once they click to a site. The holding power of a site is measured in terms of:

A _____ provides an Internet visitor with the necessary application programs to look at and interact with individual websites.

The Internet is a synonym for the World Wide Web.

Which of the following statements about using the Internet to reach international markets is True?

Internet marketing eliminates the need for huge investments in inventory. This elimination of inventory:

The postings on an e-formation website typically include:

All sizes of companies can and do use electronic data interchange (EDI) to minimize order-processing costs.

The primary benefit of an e-information website aimed at final consumers is to:

With the _____ _____ approach to attracting the right audience to a website, a firm includes on its website a link to a related site, usually in exchange for a commission on any sales the arrangement produces.

The _____ website for M&M candies was the place where consumers were asked to vote for the next new M&M color. After he or she voted, a visitor to the site could learn about the history of M&Ms and link to the Mars Candy sites.

If Roze were to access the information available on the Seeds of Change (a producer of organic food) website, she could expect to find all of the following EXCEPT:

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Electronic commerce uses a sophisticated network called an _____ to link a large number of firms at different levels of a distribution channel.

Which of the following computer terms is most closely associated with Internet users' fears about lack of security and loss of privacy?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Market Segmentation Targeting and Positioning

Filters

With the _ _ approach to attracting the right audience to a website, a firm includes on its website a link to a related site, usually in exchange for a commission on any sales the arrangement produces.