A) is similar in concept to a phone book. B) was the first development that allowed the Internet to become a marketing tool. C) provides the user with a search engine to look for information. D) does not give access to e-mail service. E) is accurately described by all of the above. A) is similar in concept to a phone book. B) was the first development that allowed the Internet to become a marketing tool. C) provides the user with a search engine to look for information. D) does not give access to e-mail service. E) is accurately described by all of the above.

Exam 22: Marketing and the Information Economy

A(n) _____ is a file placed on the hard drive of the visitor's computer that automatically records where the person goes online, the frequency of visits to a site, and the duration of each visit.

(Multiple Choice)

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Question 41

One approach used by manufacturers to avoid alienating channel members is to offer the same products on the Internet that are sold in stores.

(True/False)

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Question 42

A portal:

(Multiple Choice)

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Question 43

At the SoBe beverages website, Marlon can register to be kept posted on the actions of SoBe's extreme sports team that it sponsors and register to win various prizes with the SoBe logo. This is a description of SoBe's:

(Multiple Choice)

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Question 44

One of the advantages of product customization is the elimination of investment in finished-goods inventory.

(True/False)

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Question 45

What type of website would a student need to visit if she wanted to know the history of the Coca-Cola Company and its product history?

(Multiple Choice)

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Question 46

Online buying requires that the customer trust the vendor. Trust on the Internet is created by:

(Multiple Choice)

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Question 47

Mattel is the world's largest toy maker, and the Barbie doll is the world's best-selling toy. (It accounts for 28 percent of Mattel's sales.) In the fall of 2001, Mattel created www.Barbie.com. Its primary reason for taking this step was because the Internet had become "a very compelling part of a young girl's life." This was not Mattel's first attempt at interactive marketing. In 1998, it had introduced a Website where girls could design a personalized Barbie doll including hairstyle, eye and hair color, skin tone, clothes, and accessories. The custom-made doll was shipped to the buyer within six to eight weeks of its order date. However, Mattel was not pleased with the operation of the site, and neither were its retailers. The new Website is designed to accommodate many of its retailers' concerns. For instance, its prices are set 15 percent higher than the suggested retail price. -The primary reason for the development and maintenance of the Barbie Website is to:

(Multiple Choice)

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Question 48

Co-location and channel assembly are two methods used by manufacturers to bypass members of their traditional channels of distribution.

(True/False)

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Question 49

Which of the following statements about an electronic information (e-information) website is True?

(Multiple Choice)

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Question 50

When www.hanes.com receives an order from a customer, the activities the seller engages in to fill the customer's order include charging the purchase to a credit card, readying the purchased item for shipment, and arranging for its delivery. These activities are referred to as:

(Multiple Choice)

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Question 51

_____ allows an Internet marketer to recommend items to individuals based on a comparison of that person's selections and those of previous visitors who purchased the same item(s).

(Multiple Choice)

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(82)

Question 52

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in _____, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an extranet.

(Multiple Choice)

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Question 53

_____ is a form of networking that involves the creation of a corporate website for posting information ranging from product descriptions to operating instructions.

(Multiple Choice)

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Question 54

Because the majority of sales for most manufacturers are still made through traditional channels, the risk of alienating business partners has affected Web strategies. Which of the following is an approach used by manufacturers to avoid Internet-related channel conflict?

(Multiple Choice)

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Question 55

_____ are proprietary systems in which data are exchanged between trading partners to be used for standardized, preapproved transactions.

(Short Answer)

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Question 56

Electronic data interchanges and _____ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers.

(Multiple Choice)

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Question 57

Seeds of Change is a company that produces organic food. At its website, the company asks for customer input as to what new products people would like to see, how they like existing products, and whether consumers believe they are healthier for eating organic food. This is a description of the website's:

(Multiple Choice)

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(80)

Question 58

On the Mars Candy website, there is a connection to a site maintained by FLW Outdoors. Visitors who want to learn the locations of upcoming fishing tournaments can click on the FLW Outdoors logo and find themselves at the FLW Outdoors website. The _____ is on the Mars site because Mars is a sponsor of many of the tournaments.

(Multiple Choice)

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Question 59

In business, when the personal computers of individuals in a company or a department are linked together, an _____ is created.

(Short Answer)

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Question 60

Showing 41 - 60 of 133

A(n) _____ is a file placed on the hard drive of the visitor's computer that automatically records where the person goes online, the frequency of visits to a site, and the duration of each visit.

One approach used by manufacturers to avoid alienating channel members is to offer the same products on the Internet that are sold in stores.

A portal:

At the SoBe beverages website, Marlon can register to be kept posted on the actions of SoBe's extreme sports team that it sponsors and register to win various prizes with the SoBe logo. This is a description of SoBe's:

One of the advantages of product customization is the elimination of investment in finished-goods inventory.

What type of website would a student need to visit if she wanted to know the history of the Coca-Cola Company and its product history?

Online buying requires that the customer trust the vendor. Trust on the Internet is created by:

Co-location and channel assembly are two methods used by manufacturers to bypass members of their traditional channels of distribution.

Which of the following statements about an electronic information (e-information) website is True?

When www.hanes.com receives an order from a customer, the activities the seller engages in to fill the customer's order include charging the purchase to a credit card, readying the purchased item for shipment, and arranging for its delivery. These activities are referred to as:

_____ allows an Internet marketer to recommend items to individuals based on a comparison of that person's selections and those of previous visitors who purchased the same item(s).

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in _____, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an extranet.

_____ is a form of networking that involves the creation of a corporate website for posting information ranging from product descriptions to operating instructions.

Because the majority of sales for most manufacturers are still made through traditional channels, the risk of alienating business partners has affected Web strategies. Which of the following is an approach used by manufacturers to avoid Internet-related channel conflict?

_____ are proprietary systems in which data are exchanged between trading partners to be used for standardized, preapproved transactions.

Electronic data interchanges and _____ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers.

In business, when the personal computers of individuals in a company or a department are linked together, an _____ is created.

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Market Segmentation Targeting and Positioning

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