Exam 12: Marketing Channels and Supply Chain Management

The three basic functions channel intermediaries perform are:

Which of the following moves inventory into,within,and out of a warehouse?

Agents and brokers:

The six criteria important in selecting a transportation mode are relative cost,transit time,reliability,capability,accessibility,and traceability.

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from 1,500 plus suppliers.Selfridges and House of Frasier are engaged in:

In which logistical component of the supply chain will you find electronic data interchange a common feature?

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

Harriet Lowe makes children's clothing,which she sells at craft festivals to end users.Lowe does not use channel intermediaries,which means she uses a direct channel.

Which of the following enables a company to use another manufacturer's already established channel?

Kraft Foods produces millions of packages of Chips Ahoy cookies each year,but consumers only want to purchase one package at a time.This difference between the amount Kraft produces and the amount a consumer wants to buy is refer to as a:

_____ occurs when products are distributed through unauthorized marketing channels.

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.

_____ are wholesaling intermediaries who facilitate the sales of a product from producer to end user by representing retailers,wholesalers,or manufacturers and providing little input as to the terms of the sale.

Which of the following provides the technological link connecting all of the logistics components of the supply chain?

Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Wal-Mart in addition to the exclusive dealerships it had established.The conflict that occurred at the retail level is an example of:

Describe contract logistics.How does contract logistics affect the efficient deployment of supply chain management?

Certified Grocers Midwest,Inc.,the Chicago-based grocery wholesale cooperative,provides all kinds of meats,cereals,canned and fresh fruits and vegetables,beauty aids,health care items,and pet products to the supermarkets in its channel.Certified Grocers is aiding consumers by overcoming:

_____ is the efficient and cost-effective forward and reverse flow and storage of goods,services,and related information,into,through,and out of channel member companies.

Shopping goods are usually distributed selectively.Consumers are willing to look around for them but may not be willing to search or travel extensively to acquire the product.