Exam 12: Marketing Channels and Supply Chain Management

With the _____ channel relationship,both parties retain their independence and pursue their own interests while attempting to benefit from the goods or services provided by the other.

One important reason channel members are included between producers and users is the concept of specialization and division of labor.Define these concepts and explain their roles in channels of distribution.

The direct channel is used more often in consumer markets than in business-to-business markets.

Consider a scenario in which there are four manufacturers,no intermediaries,and three consumers.Twelve transactions would be required for each consumer to receive products from each manufacturer.The introduction of one intermediary reduces the required number of transactions to four and demonstrates the idea of contact efficiency.

Air transportation is faster,cheaper,and more dependable than rail transportation.

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

The goal of inventory control is to:

The major characteristic that is used to differentiate among types of intermediaries is whether they:

In 1935,Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise.Their idea was to let independent operators use the same name,food,supplies,logo and even building design in exchange for a fee.In terms of the type of channel relationships established,this non-equity agreement would require a(n)_____ relationship.

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

_____ distribution channel relationships are situations where one company or several companies acting as one perform all channel functions.

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

Manufacturers who require suppliers to meet certain environmental standards are implementing green supply chain management.

Reciprocal conflict occurs among channel members on the same level,such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands.

Transactional channel functions include all of the following activities EXCEPT:

The mode of transportation that provides the most accessibility is:

The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive.The favored transportation mode would be:

Integrated channel relationships tend to be more flexible than cooperative relationships.

A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:

The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.