Exam 12: Marketing Channels and Supply Chain Management

Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT:

A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the final consumer.

One thing that sets service distribution apart from traditional manufacturing distribution is that in a service environment:

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Wal-Mart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Production studios are potentially producing _____ among its existing distributors by allowing Redbox to rent their DVDs for $1.00.

Vutek manufactures printing machines used to print high resolution graphics for billboards,bus cards,banners,and posters.For distribution,you would expect Vutek to use a:

Breaking bulk at the wholesale level is called:

Another name for outsourcing is contract logistics.

All of the following accurately describe supply chain management EXCEPT:

All of the following are benefits of supply chain management EXCEPT:

The logistical functions performed by intermediaries include physically distributing,storing,sorting,and financing.

Which of the following is a member of a supply chain team that moves just-picked cotton to finished clothing and then to the consumer of that clothing?

Generally,_____ determine what type of intermediary a manufacturer should use:

_____ is the direct electronic transmission,from computer to computer,of standard business forms between two organizations.When this technique is used,orders can become virtually paperless,and information about the order is available to both firms.

Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:

LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks.The marinade is so popular that LoneStar sells it at its restaurants and also sells it at Kroger supermarkets.This is an example of intensive distribution.

A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.

At one end of the channel relationship continuum is the "Arm's Length" relationship.

Johns Manville is the only manufacturer to offer a complete line of Formaldehyde-free fiber glass building insulation,which offers superior energy efficiency in hard-to-reach cathedral ceilings and flat roof cavities; plus it is an excellent sound control for interior floors.As the only manufacturer and patent-holder of this revolutionary insulation,Johns Manville has great power over its dealers.It is an example of a:

The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time.However,this must be tempered by practical cost considerations.In light of these considerations,Vidalia onion growers should use _____ to ship their onions.