Exam 12: Marketing Channels and Supply Chain Management

When Delphi-Grundig,a manufacturer of state-of-the-art car radios,decided to expand its marketing efforts into countries in which its products are not currently available,it did not have the time or resources to spend on developing new channels of distribution.Delphi-Grundig should consider a(n):

When Rick purchased tickets to a concert on the Internet,it was an example of:

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

R.H.Kurt & Son R.H.Kurt & Son,Inc.,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt.When Kurt solicits an order from a sporting goods store,it engages in a _____ function.

All of the following are sorting activities EXCEPT:

One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your answer: (1)Assume there are 2,000 business students who need to buy textbooks from eight textbook publishers.How many transactions must take place? (2)Assume the first scenario,but now one campus bookstore is acting as an intermediary.Now how many transactions must take place?

_____ is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's needs.

Both water transportation costs and transit speed are low when compared with any other transportation mode.

Distribution managers select different transportation modes based on several distinct criteria.List and briefly define these criteria,and name the best and worst transportation mode for each criterion.

The three basic functions a channel intermediary provides are transactional,logistical,and facilitating functions.

The supply chain team does all of the following EXCEPT:

Which of the following businesses is most likely to have a problem with distribution because production and consumption of the product occurs simultaneously?

A(n)_____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.

Husqvarna Viking manufactures sewing machines.The company carefully screens its dealers to ensure a quality dealer image and service ability.Only a few dealers are chosen in any single geographic area.This is an example of _____ distribution.

Long Island Lefty provides retailers and other businesses with the latest and the best products for left-handed consumers.It buys all types of products from a variety of manufacturers and stores the merchandise in its New York warehouse until purchased by buyers.Long Island Lefty does not sell to end users and is an example of a(n):

R.H.Kurt & Son R.H.Kurt & Son,Inc.,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt.Given the nature of the products carried by Kurt,what level of distribution intensity would be most appropriate?

Digital distribution is a distribution technique that includes any kind of product or service that can be distributed electronically.

Caterpillar,the manufacturer of tractors and other earthmoving equipment,has an extremely high market share,which means customers seek the dealers out regardless of where they are.There are approximately 50 Caterpillar dealers in the United States--one in each state.From this information,you can surmise that Caterpillar uses _____ distribution.

Which of the following describes a disadvantage associated with water transportation?

One major advantage of pipelines over other modes of transportation is: