Exam 12: Marketing Channels and Supply Chain Management

Which of the following statements concerning how market factors affect channel decisions is true?

All of the following are business trends currently having a strong influence on the job of the supply chain manager EXCEPT:

_____ is distribution aimed at maximum market coverage.It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.

A materials-handling system does all of the following EXCEPT:

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Managing inventory from the supplier to the manufacturer is called distribution resource planning (DRP).

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Customers can purchase HP computers from retail stores like Best Buy and Office Depot,online directly from HP,and through various catalogs.HP is using a(n)_____ distribution arrangement.

A channel leader is also called a(n):

R.H.Kurt & Son R.H.Kurt & Son,Inc.,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt.Its marketing channel is composed of:

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a:

Highly integrated channel relationships are the preferred relationship because there is no large outlay of assets required to keep the channel members all working toward the same results.

Channel conflict that occurs between different levels in a marketing channel is referred to as:

The goal of a materials-handling system is to handle products as infrequently as possible.

A merchant wholesaler is an institution that buys goods from manufacturers and resells them to businesses,government agencies,and other wholesalers or retailers.

R.H.Kurt & Son R.H.Kurt & Son,Inc.,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt.If Kurt wished to make sure its gunsmith service was profitable,it must consider:

Residents of Sobarro,New Mexico,live in an isolated area of the state.Residents must travel two hours to receive medical treatment.Luckily,a physician has just opened a new practice in Sobarro.In this case,the physician has overcome service discrepancies by opening an office close to consumers.

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.

Honda uses just-in-time manufacturing to build its Odyssey minivans.Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama.This relocation in order to provide efficient delivery of goods indicates Honda is a:

One of the earliest,largest and most famous examples of vertical integration was the Carnegie Steel Company.The company controlled not only the mills where the steel was manufactured but also the mines where the iron ore was extracted,the coal mines that supplied the coal,the ships that transported the iron ore and the railroads that transported the coal to the factory.Carnegie Steel has a(n)_____ channel relationship.