Exam 12: Marketing Channels and Supply Chain Management

Peachtree Windows does not make a window until an order is received.It can promise delivery in five working days because of the excellent relationships it has established with its suppliers.The partnering relationship that Peachtree Windows has established with its suppliers indicates the use of:

Which of the following manufacturers most likely uses intensive distribution?

Supply chain managers are responsible for all of the following EXCEPT:

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Canada,you will find that channel structures and types around the world are very similar to those in the United States.

_____ is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Which of the following is a transactional function performed by intermediaries?

EDI is often used to replace paper documents with electronic documents containing the same information.

Polo brand apparel is only available in fine department stores or from Polo retail stores.Which distribution strategy has Polo adopted?

Fishy Business DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA 'barcode' that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA barcode envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for. -Refer to Fishy Business.The way a restaurant coordinates and integrates the activities performed by its supply chain members into a collection of seamless end-to-end processes is an example of:

Marketing channels can achieve economies of scale through:

_____ describes the process of strategically managing the efficient flow and storage of raw materials,in-process inventory,and finished goods from point of origin to point of consumption.

Retailers and merchant wholesalers are examples of intermediaries that:

In which logistical component of the supply chain will you find distribution resource planning (DRP)a common feature?

Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers.This is called:

Many regard vertical conflict as healthy competition.

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

Volvo,working with FedEx,set up a warehouse in Memphis with a complete stock of truck parts.A dealer needing a part for an emergency phones a toll-free number,and the part is delivered by FedEx within 24 hours.This is an example of how manufacturers are using:

Which of the following is a logistical function performed by intermediaries?