Exam 12: Marketing Channels and Supply Chain Management

Fishy Business DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA 'barcode' that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA barcode envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for. -Refer to Fishy Business.In the future,suppliers of fresh fish will be able to use electronic bar codes to verify the fish species for members of the supply chain.This information can be incorporated into the information technology used in the inventory management and control business process.This information technology is called:

Marketing channels perform all of the following logistical activities EXCEPT:

List the components of the logistics function in the supply chain.

All of the following are types of inputs used in both materials requirement planning and distribution resource planning EXCEPT:

Which of the following is a main area of concern for service distribution?

Vicobello is a major manufacturer of outdoor fountains that are currently popular in gardens.Even though fountains represent a product category that does not sell year round due to inclement weather,Vicobello's sales remain steady all year because it sells to wholesale distributors that stock the product.Its wholesale distributors are primarily helping to overcome a(n)_____ discrepancy.

It seems counterintuitive,but Jon Jordan,CEO of Southern Audio Services (SAS)in Baton Rouge,wants to curb the number of dealers who are selling his car speakers.Jordan understands that he can't handpick all his vendors,but he never expected the rise in unauthorized dealers that came with the e-commerce boom.When Jordan decided to look for the SAS name on eBay,he came up thousands of sellers.These eBay sellers are engaging in:

An international consumer products manufacturer requires all of its suppliers to provide the lowest possible cost and to adhere to a just-in-time inventory system.Wholesalers and manufacturers generally yield to the authority of this large manufacturer.This consumer products manufacturer exercises channel power.

Almost a million fans are willing to buy subscriptions to watch Major League Baseball (MLB)games online at MLB.com.That business is worth more than $100 million to MLB.But this online broadcast takes those fans away from the broadcasters that pay MLB hundreds of millions of dollars for the right to carry the games.Which of the following is likely to occur between MLB and broadcast television?

The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:

What is an inventory control system? Discuss the objective of inventory management and describe materials requirement planning (MRP)and distribution resource planning (DRP).

Unlike marketers of physical products,marketers of services do not have to address the question of logistics since services do not require a distribution strategy.

_____ channel relationships include non-equity agreements such as franchising and licensing,as well as equity-based joint ventures and strategic alliances.

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Wal-Mart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Production studios distribute DVDs in grocery stores,drug stores,discount stores,entertainment stores,and vending machines like Redbox.Which level of distribution intensity does this represent?

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

When discussing the distribution of services,you will often hear channel members discussing the need to minimize wait times.

YKK slide fasteners (zippers)are made in Macon,Georgia,yet manufactures all over the world use zippers to manufacture,clothes,luggage,shoes,and other items.Wholesalers around the world primarily help to overcome a(n)_____ discrepancy.

_____ coordinates and integrates all of the activities performed by channel members into a seamless process,from the source to the point of consumption,resulting in enhanced customer and economic value.

Discuss the three main areas of importance in service distribution.

A manufacturer's or supplier's use of an independent third party to manage an entire function of the logistics system,such as transportation,warehousing,or order processing,is called: