Exam 12: Marketing Channels and Supply Chain Management

When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale,this is referred to as:

When using _____,suppliers assume the responsibility for managing inventories at customer locations through the use of highly automated electronic messaging systems,which allow the exchange of information between vendors and customers.

What is a marketing channel? What type of business make up a marketing channel?

W.W.Grainger,Inc.,is one of the world's largest business-to-business distributors of equipment,component parts,and supplies in the United States and Canada.It has ownership title to over 220,000 products,which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers.W.W.Grainger is an example of a(n):

Name and briefly describe the three levels of distribution intensity.Give examples of two products that logically would be distributed at each level of intensity.

Compare and contrast the channels for consumer products with the channels for business and industrial products.

McKesson Wholesalers provides health care products to pharmacies.It purchases bandages,gauze,antibacterial cream,and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be available in the store.McKesson is aiding consumers by overcoming a:

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Gray marketing channels assist brand name manufacturers in marketing their products more efficiently.

Exclusive distribution is the most extensive form of market coverage.

Many large champagne sellers do their own importing and desire to maintain independent price points in different markets.Thus,a bottle of champagne might cost $45 in the United States while the same bottle might be only 20 euros (about $30)in France.It is often profitable to buy the wine in Europe,typically from an unauthorized distributor,and resell it in the United States.U.S.wine merchants who do so would be engaging in:

Carl represents a manufacturer of floor coverings and gets paid a commission for finding buyers and linking them up with the manufacturer.Carl is an example of a merchant wholesaler

You are responsible for physical distribution of your company's service and should focus on:

A consumer stopped by the convenience store to buy a bag of charcoal briquettes.She only needs one bag,but the manufacturer produces millions of bags.For consumers,the convenience store overcomes a discrepancy of dimensions.

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Channel conflict:

Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?

A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

Horizontal channel conflict occurs most often when manufacturers practice:

One-quarter of Ace's 60,000 SKUs are vendor-managed through software called the "Collaboration" program.This software allows certain vendors to go online to get information to build their forecasts.The result of this application is fewer shipments,fuller pallets,increased pallets per truck,and a reduction in freight.Collaboration is part of Ace's: