Exam 7: Managing Strategy and Strategic Planning

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Electronic Arts (EA) is a video game producer. It makes games for just about any game console, handheld game, PC, and cell phone. Sony makes games only for PlayStation platforms. Acclaim makes games primarily for massive multiplayer online game downloads. EA has the following information to begin a SWOT analysis. Determine whether each statement describes a strength, weakness, opportunity, or threat.
Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.
Strength
Female gamers have few games that appeal to them.
Threat
Microsoft Xbox enables downloadable games.
Opportunity
Correct Answer:
Verified
Premises:
Responses:
Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.
Strength
Female gamers have few games that appeal to them.
Threat
Microsoft Xbox enables downloadable games.
Opportunity
EA is big enough it can acquire small entrepreneurial companies.
Weakness
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For years, the Tabasco Company used a(n) ____ strategy and manufactured only its famous hot sauce.

(Multiple Choice)
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In the BCG matrix, businesses are classified on the basis of the ____________________ they hold and the growth rate of that market.

(Short Answer)
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By broadening their product lines in each of the  countries they enter, international firms may enjoy ____________________ , lowering their production and marketing costs and enhancing their bottom line.

(Short Answer)
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Stars, question marks, and dogs could all be net cash users.

(True/False)
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Kmart has struggled for years competing with Wal-Mart and Target. It tried celebrity labels, but that did not help. It cannot lower prices as low as Wal-Mart, because it does not have the distribution expertise. This is an example of a(n) ____ strategy.

(Multiple Choice)
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Porsche Automobil Holding and Volkswagen once owned each other's stock and planned to integrate the companies later. This diversification strategy is ____.

(Multiple Choice)
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______ is(are) used to promote products or services and the overall public image of the organization.

(Multiple Choice)
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United Continental Holdings includes Continental Airlines, United Airline, Chelsea Food Services, and United Cruises, because it was thought that they can accomplish more joined together than they can operating as separate units. Which advantage of related diversification does this best represent?

(Multiple Choice)
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MNCs can exploit advantages over domestic businesses. Which of the following in NOT an advantage?

(Multiple Choice)
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An international strategy in which the company attempts to combine the benefits of global scale efficiencies with the benefits and advantages of local responsiveness is called global strategy.

(True/False)
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When Steve Jobs was CEO of Apple, his charisma, marketing skills, and technical vision helped create a(n) ____ at Apple that made it the leader in mobile devices.

(Multiple Choice)
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Organizational ____________________ are skills and capabilities that enable an organization to conceive of and implement its strategies.

(Short Answer)
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The starting point in formulating strategy is usually ____________________ analysis.

(Short Answer)
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Which of the strategy types in the Miles and Snow model avoids long-term commitment to any single technology, is highly decentralized, and has a propensity to take risk?

(Multiple Choice)
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Devising successful strategies is a simple task.

(True/False)
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Siemens corporate research earns on average 20 patents a day. The patents give Siemens ____.

(Multiple Choice)
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____ is a useful framework for managers to use as they plot business strategy over time.

(Multiple Choice)
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Each business or set of businesses within an organization is frequently referred to as a star business unrelated, or SBU .

(True/False)
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Many companies make bead jewelry, but Chamilia is the only one with a licensing agreement with Disney to make beads of Disney characters. The agreement is a(n) ____ for Chamilia.

(Multiple Choice)
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