Special Exercises

Question 101

Matching

Special Exercises
Electronic Arts (EA) is a video game producer. It makes games for just about any game console, handheld game, PC, and cell phone. Sony makes games only for PlayStation platforms. Acclaim makes games primarily for massive multiplayer online game downloads. EA has the following information to begin a SWOT analysis. Determine whether each statement describes a strength, weakness, opportunity, or threat.

Premises:

Responses:

Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.

Strength

Female gamers have few games that appeal to them.

Threat

Microsoft Xbox enables downloadable games.

Opportunity

EA is big enough it can acquire small entrepreneurial companies.

Weakness

Developing a new game at EA is a huge risk because they are labor intensive and success is not guaranteed.

EA has strategic alliances with movie studios to produce games around popular movies.

Call of Duty, one of gaming's biggest successes, is published and owned by Activision.

EA has cutting-edge effects and graphics.

Sony games cost less to make.

Premises:

Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.

Female gamers have few games that appeal to them.

Microsoft Xbox enables downloadable games.

EA is big enough it can acquire small entrepreneurial companies.

Developing a new game at EA is a huge risk because they are labor intensive and success is not guaranteed.

EA has strategic alliances with movie studios to produce games around popular movies.

Call of Duty, one of gaming's biggest successes, is published and owned by Activision.

EA has cutting-edge effects and graphics.

Sony games cost less to make.

Responses:

Strength

Threat

Opportunity

Weakness

Correct Answer:

Premises:

Responses:

Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.

Female gamers have few games that appeal to them.

Microsoft Xbox enables downloadable games.

EA is big enough it can acquire small entrepreneurial companies.

Developing a new game at EA is a huge risk because they are labor intensive and success is not guaranteed.

EA has strategic alliances with movie studios to produce games around popular movies.

Call of Duty, one of gaming's biggest successes, is published and owned by Activision.

EA has cutting-edge effects and graphics.

Sony games cost less to make.