Exam 12: Managing Organization Change and Innovation

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Force-field analysis is generally considered the most effective technique for reducing resistance to change.

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Mercedes-Benz decided to move its headquarters out of New Jersey.  It was tired of the high business taxes, high cost of living, an old outdated headquarters facility, and terrible commutes for its employees.  Mercedes was at which step in the comprehensive approach to change?

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List and briefly describe six organization development interventions.

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1. Team Building: This intervention focuses on improving communication, collaboration, and trust among team members to enhance their performance and productivity.

2. Change Management: This intervention helps organizations navigate through transitions and changes by providing strategies and support to manage resistance and ensure successful implementation.

3. Leadership Development: This intervention aims to enhance the skills and capabilities of leaders within the organization, such as decision-making, communication, and strategic thinking, to drive organizational success.

4. Diversity and Inclusion Training: This intervention focuses on creating a more inclusive and diverse workplace by providing education and awareness on topics such as unconscious bias, cultural competence, and equity.

5. Performance Management: This intervention involves designing and implementing systems and processes to effectively evaluate and improve employee performance, including goal setting, feedback, and performance appraisals.

6. Organizational Culture Change: This intervention focuses on shifting the values, beliefs, and behaviors within the organization to create a more positive and productive work environment, often through initiatives such as values clarification, cultural assessments, and change management strategies.

Some Mercedes-Benz employees refused to move to Atlanta when the headquarters left New Jersey, because it meant moving away from extended family members and friends.  The employees were resistant to change because of

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Coca-Cola launched a bottle with a new size and shape. The soda pop stayed the same. This is an example of a(n) ____ innovation.

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Describe how you would react if you found out your company was bought in a hostile takeover and you do not know whether you will get fired.

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No amount of foresight or awareness will totally eliminate the chances that reactive change may be necessary.

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The first step in the reengineering process involves

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Special Exercises
The television industry has remained an important part of our environment as a result of innovation. Mark the following as to whether they describe process innovation, product innovation, or both process and product innovation.
CNN employees saw Coast Guard activity around Washington D.C., and they reported hearing gunfire. Within minutes other stations broadcast the story. The situation turned out to be a Coast Guard training exercise with no gunfire. An increase in news channels has increased pressure to be first to report a story, which may lead to inaccurate information.
Both process and product innovation
Wide screen televisions have similar proportions to big screen movie theaters.
Product innovation
On Demand allows viewing programs when the consumer wants instead of when the program aired and it shows fewer commercials.
Process innovation
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CNN employees saw Coast Guard activity around Washington D.C., and they reported hearing gunfire. Within minutes other stations broadcast the story. The situation turned out to be a Coast Guard training exercise with no gunfire. An increase in news channels has increased pressure to be first to report a story, which may lead to inaccurate information.
Both process and product innovation
Wide screen televisions have similar proportions to big screen movie theaters.
Product innovation
On Demand allows viewing programs when the consumer wants instead of when the program aired and it shows fewer commercials.
Process innovation
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Organization ____________________ is a planned, organization-wide effort to enhance organizational effectiveness through behavioral science knowledge.

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Shopping cart manufacturers who develop carts that are more easily maneuvered by senior citizens are using process innovation.

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Many cell phone users are reluctant to change platforms because they do not want to learn a new system. Marketers could overcome this resistance with

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Outline the steps in the reengineering process. Use diagrams if you need them to make your answer clearer.

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Which of the following is NOT a reason employees resistant change?

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The members of various church boards hold an annual retreat to discuss any problems and issues of concern. This is an example of an organization development intervention technique known as

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Rite Aid is using bigger fonts on its private label packages to make it easier for older customers to read. This is an example of ____________________ innovation.

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Many companies bring together managers from various divisions to have them participate in a weekend of team-building exercises. These exercises are intended to iron out problem areas and to encourage more company-wide communications. Such exercises are one of the interventions used in organization

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Which of the following statements is NOT a fundamental assumption of organization development?

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The State Department and Department of Homeland Security issue travel warnings and alert levels for activity around the world. If you were the CEO of Coca-Cola, a global company, how would you use that information in your planning?

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Successful OD is done usually when everyone perceives an urgent need for change, and they start with a new, clean slate.

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