Exam 7: Managing Strategy and Strategic Planning

Forms of diversification include

Blue Origins is a privately funded company started by Amazon CEO, Jeff Bezos, that plans to offer space tourism. It uses a(n) ____ strategy.

Pampered Chef sells kitchen supplies through direct home sales. They are applying the generic strategy known as ____________________.

Assuming an SBU retained its share of the market, how would it be classified if it was a star and its market subsequently became a low-growth market?

Virgin Group operates in insurance, trains, banking, spacecraft, airlines, and media. It has ____________________ diversification.

A(n) ____ strategy is a plan chosen and implemented to support specific goals, such as an increase of market share by 5 percent.

Briefly describe each of Porter's competitive (generic) strategies, and give an original example of how a firm might use each strategy.

The ____________________ is a useful framework for recognizing that strategies need to evolve over time.

The concept of product life cycle can be used to choose which strategy is appropriate for a given product at a particular point in time.

____________________ is an international strategy in which the company uses the core competency it developed at home as its main competitive weapon in the foreign markets that it enters.

Describe the components of strategy.

Ford once supplied every part to its automobiles, except the rubber (though it tried to grow the trees, to no avail). This is an example of

Most organizations have a difficult time focusing on weaknesses.

____________________ strategies are those that promote a superior alignment between the organization and its environment and the achievement of strategic goals.