Exam 7: Managing Strategy and Strategic Planning

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There are three types of diversification strategies: single-product strategy, related diversification, and unrelated diversification.

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Which of the following companies is noted primarily for employing an overall cost leadership strategy?

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Google is a highly successful search engine site. It maintained that expertise and tried to expand into mobile devices. It used a(n) ____ strategy.

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AOL eliminated fees to some subscribers to try to attract more users. AOL was using a(n) ____ strategy.

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According to the Miles and Snow typology, organizations need to implement a(n) ____________________ strategy to encourage creativity and flexibility.

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The ____ strategy is the most conservative approach in the Miles and Snow classifications of business strategies.

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A(n) ____________________ strategy is a plan chosen and implemented to support specific goals.

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In general, when the level of competitive rivalry, the power of suppliers and buyers, and the possibility of substitutes and new entrants are all low, an industry has relatively few opportunities and numerous threats.

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In general, a well-conceived strategy addresses three areas: distinctive competence, scope, and resource deployment.

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SWOT analysis determines the primary strategy, wages, operations, and tactics in an organization.

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Which of the following is an example of one of the Miles and Snow typology classifications for business strategies?

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The product life cycle

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One characteristic of an SBU classified as a star is

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International and global firms have three additional sources of competitive advantage available to them that are unavailable to domestic firms.  Describe those three sources of competitive advantage.

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Trollbeads was the original maker of bead bracelets where beads are like individual charms and can be changed by the wearer. Trollbeads success let Pandora, Chamilia, and a slew of jewelry designers start making bead charms. Pandora used

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Which of the following is NOT an example of a basis of relatedness for implementing related diversification?

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Datril was introduced into the pain-reliever market as a product just like Tylenol. The makers of Datril used ____ to copy Tylenol's distinctive competence.

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____ is the proportion of the market controlled by the product.

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In reality, how do companies using unrelated diversification strategies perform? Why?

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Describe strategy formulation and deliberate strategy.  Use the Texas Instrument example if it is helpful.

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