Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

The waterfall strategy of sequential entry is preferable over the sprinkler model when:

By sticking with its first-world version, a firm does a better job of satisfying its local customers.

Local market circumstances do not favor the case of product adaptation.

The lead market is the one where sales are highest.

Adoption rates of new products are affected by:

Historically, U.S.car sales in Japan have been fairly well.

A _____ country is where a product is first introduced.

With respect to categories of consumers that adopt new products, _____ are eager to experiment with new ideas or products.

_____ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).

_____time for a new product launched in a country is the time elapsed for the transition from the introductory stage to the growth stage in the product life cycle

Cosmopolitans are oriented more toward their immediate social system.

If a company wishes to test market the product in a small, highly innovative country, the best choices would not be:

Is the product consistent with exiting values and attitudes of the individuals in the social system, would be a question that best fits with which of the following key product characteristics acceptance categories?

In the area of a global product launch strategy, two strategic options available are: waterfall strategy and _____.

Products with incremental or major newness are more successful than products of medium newness.

Countries exhibiting a slow takeoff and limited influence on other countries, but susceptible to foreign influences are ideal for later entry.In Asia, a country that does not meet this profile is:

One of the disadvantages that a global marketer may have is _____.This would occur when too much standardization stifles initiative and experimentation at the local level.

The adoption rate for a new product in countries with a homogeneous population is usually faster than in countries with a highly diverse culture.Which of the following countries would probably have the fastest adoption based on the information provided above?

_____ are not always desirable; in many industries, consumers don't want to be left behind.

The process of changing the product in those areas where the firm has no discretion (the "musts") is known as adapting.