Question 1

What is a franchise? What advantages does this strategy offer to international marketers?

Accepted Answer

A franchise is a contractual agreement i

Question 2

The recently ratified Treaty of Lisbon enables the European Union to enter into international agreements as a political entity.

Accepted Answer

A) True 
 B)False

Question 3

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Accepted Answer

A) True 
 B)False

Question 4

NAFTA has succeeded in achieving political integration among its member nations: the United States, Canada, and Mexico.

Accepted Answer

A) True 
 B)False

Question 5

Cameron is a leather artisan who creates custom satchels, hand bags, and computer briefcases for customers across the globe. He posts photos of his work on Instagram, uses Twitter to share fashion trends, and has a virtual store on Etsy. Which factor has made it possible for Cameron to become an international marketer?

Accepted Answer

A)  The Internet 
B)  Cameron's creativity 
C)  Cameron's ability to tweet catchy posts using Twitter 
D)  Consumer's desire to purchase custom products 
A)  The Internet 
B)  Cameron's creativity 
C)  Cameron's ability to tweet catchy posts using Twitter 
D)  Consumer's desire to purchase custom products

Question 6

Thousands of country representatives have attended the Public Forum of the World Trade Organization (WTO) since it was launched in 2001. Which topic would be unlikely to be put on the agenda for the meeting?

Accepted Answer

A)  Mandatory sustainability standards 
B)  Public-private partnerships 
C)  Job creation 
D)  Infrastructure development 
E)  Role of innovation and intellectual property 
A)  Mandatory sustainability standards 
B)  Public-private partnerships 
C)  Job creation 
D)  Infrastructure development 
E)  Role of innovation and intellectual property

Question 7

A group of ceramic artists think that their artwork would be successful in another country. Nothing similar is available in the target country. They have a lot of marketing collateral from their successful efforts in the United States, but most of their home country business comes from word of mouth. Which global strategy is the best pathway for them to adopt?

Accepted Answer

A)  Making a direct investment to collaborate with another art-connected business 
B)  Reusing their current original marketing collateral in the new country 
C)  Starting the word-of-mouth effort by dedicating a website to their products 
D)  Selling their artwork to an export-trading company in the new country 
E)  Starting a publicity tour of art and craft galleries in the new country 
A)  Making a direct investment to collaborate with another art-connected business 
B)  Reusing their current original marketing collateral in the new country 
C)  Starting the word-of-mouth effort by dedicating a website to their products 
D)  Selling their artwork to an export-trading company in the new country 
E)  Starting a publicity tour of art and craft galleries in the new country

Question 8

What is international direct investment? What are the different forms of direct investment?

Accepted Answer

International direct investment is a str

Question 9

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Accepted Answer

A)  Franchising 
B)  Sole sourcing 
C)  Foreign licensing 
D)  International direct investment 
A)  Franchising 
B)  Sole sourcing 
C)  Foreign licensing 
D)  International direct investment

Question 10

Subway restaurants operate in many countries including Germany, Puerto Rico, Spain, Australia, and Japan. Menu items in other countries change to reflect local tastes. Promotions in some countries may focus on educating the consumer about the Subway brand. Subway is utilizing a ______ strategy.

Accepted Answer

A)  product adaptation. 
B)  dual adaptation. 
C)  promotion adaptation. 
D)  product invention. 
A)  product adaptation. 
B)  dual adaptation. 
C)  promotion adaptation. 
D)  product invention.

Question 11

Nations with low per-capita incomes are usually good markets for:

Accepted Answer

A)  automobiles and electronics. 
B)  expensive industrial machinery. 
C)  agricultural hand tools. 
D)  luxury goods. 
A)  automobiles and electronics. 
B)  expensive industrial machinery. 
C)  agricultural hand tools. 
D)  luxury goods.

Question 12

Acquiring an existing firm in a country where the company wants to do business is a form of international direct investment.

Accepted Answer

A) True 
 B)False

Question 13

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

Accepted Answer

A) True 
 B)False

Question 14

A nation's size, per-capita income, and stage of economic development determine its prospects as a host for _____.

Accepted Answer

A)  regional economic integration 
B)  international business expansion 
C)  free-trade association 
D)  public private partnership 
A)  regional economic integration 
B)  international business expansion 
C)  free-trade association 
D)  public private partnership

Question 15

Quotas on imports and export subsidies are different forms of tariffs.

Accepted Answer

A) True 
 B)False

Question 16

The two largest trading partners of the United States are Canada and Mexico.

Accepted Answer

A) True 
 B)False

Question 17

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Accepted Answer

Multinational economic integration can b

Question 18

Global trade can be divided into two categories:

Accepted Answer

A)  importing and exporting. 
B)  franchising and exporting. 
C)  retail and online. 
D)  manufacturing and service. 
A)  importing and exporting. 
B)  franchising and exporting. 
C)  retail and online. 
D)  manufacturing and service.

Question 19

​Several countries on the African continent are disadvantaged by both low per-capita incomes and substandard communications infrastructures. These countries are likely to be poor markets for _____ but good markets for ____.

Accepted Answer

A)  ​cars, bicycles 
B)  ​recreational boats, fishing rods 
C)  ​cell phones, landline phones 
D)  ​restaurant supplies, kitchen tools 
E)  ​currency exchange, currency investment 
A)  ​cars, bicycles 
B)  ​recreational boats, fishing rods 
C)  ​cell phones, landline phones 
D)  ​restaurant supplies, kitchen tools 
E)  ​currency exchange, currency investment

Question 20

The term "exchange rate" refers to the price of one nation's currency in terms of another country's currency.

Accepted Answer

A) True 
 B)False

What is a franchise? What advantages does this strategy offer to international marketers?

The recently ratified Treaty of Lisbon enables the European Union to enter into international agreements as a political entity.

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

NAFTA has succeeded in achieving political integration among its member nations: the United States, Canada, and Mexico.

Thousands of country representatives have attended the Public Forum of the World Trade Organization (WTO) since it was launched in 2001. Which topic would be unlikely to be put on the agenda for the meeting?

What is international direct investment? What are the different forms of direct investment?

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Subway restaurants operate in many countries including Germany, Puerto Rico, Spain, Australia, and Japan. Menu items in other countries change to reflect local tastes. Promotions in some countries may focus on educating the consumer about the Subway brand. Subway is utilizing a ______ strategy.

Nations with low per-capita incomes are usually good markets for:

Acquiring an existing firm in a country where the company wants to do business is a form of international direct investment.

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

A nation's size, per-capita income, and stage of economic development determine its prospects as a host for _____.

Quotas on imports and export subsidies are different forms of tariffs.

The two largest trading partners of the United States are Canada and Mexico.

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Global trade can be divided into two categories:

Several countries on the African continent are disadvantaged by both low per-capita incomes and substandard communications infrastructures. These countries are likely to be poor markets for _ but good markets for .

The term "exchange rate" refers to the price of one nation's currency in terms of another country's currency.

Marketing: the Art of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Social Media: Living in the Connected World

Consumer Behavior

Business Markets and Buying Behavior

Market Segmentation, Targeting, and Positioning

Marketing Research

Product and Branding Concepts

Developing and Managing Products

Pricing Concepts

Pricing Strategies

Distribution Channels and Supply Chain Management

Retailing and Direct Marketing

Integrated Marketing Communications

Personal Selling and Sales Promotion

Creating A Marketing Plan

Financial Analysis In Marketing

Your Career In Marketing

Filters

Exam 8: Global Marketing

What is a franchise? What advantages does this strategy offer to international marketers?

The recently ratified Treaty of Lisbon enables the European Union to enter into international agreements as a political entity.

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

NAFTA has succeeded in achieving political integration among its member nations: the United States, Canada, and Mexico.

Thousands of country representatives have attended the Public Forum of the World Trade Organization (WTO) since it was launched in 2001. Which topic would be unlikely to be put on the agenda for the meeting?

What is international direct investment? What are the different forms of direct investment?

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Subway restaurants operate in many countries including Germany, Puerto Rico, Spain, Australia, and Japan. Menu items in other countries change to reflect local tastes. Promotions in some countries may focus on educating the consumer about the Subway brand. Subway is utilizing a ______ strategy.

Nations with low per-capita incomes are usually good markets for:

Acquiring an existing firm in a country where the company wants to do business is a form of international direct investment.

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

A nation's size, per-capita income, and stage of economic development determine its prospects as a host for _____.

Quotas on imports and export subsidies are different forms of tariffs.

The two largest trading partners of the United States are Canada and Mexico.

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Global trade can be divided into two categories:

​Several countries on the African continent are disadvantaged by both low per-capita incomes and substandard communications infrastructures. These countries are likely to be poor markets for _____ but good markets for ____.

The term "exchange rate" refers to the price of one nation's currency in terms of another country's currency.

Marketing: the Art of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Social Media: Living in the Connected World

Consumer Behavior

Business Markets and Buying Behavior

Market Segmentation, Targeting, and Positioning

Marketing Research

Product and Branding Concepts

Developing and Managing Products

Pricing Concepts

Pricing Strategies

Distribution Channels and Supply Chain Management

Retailing and Direct Marketing

Integrated Marketing Communications

Personal Selling and Sales Promotion

Creating A Marketing Plan

Financial Analysis In Marketing

Your Career In Marketing

Filters

Several countries on the African continent are disadvantaged by both low per-capita incomes and substandard communications infrastructures. These countries are likely to be poor markets for _ but good markets for .