A Group of Ceramic Artists Think That Their Artwork Would

A group of ceramic artists think that their artwork would be successful in another country. Nothing similar is available in the target country. They have a lot of marketing collateral from their successful efforts in the United States, but most of their home country business comes from word of mouth. Which global strategy is the best pathway for them to adopt?

A) Making a direct investment to collaborate with another art-connected business
B) Reusing their current original marketing collateral in the new country
C) Starting the word-of-mouth effort by dedicating a website to their products
D) Selling their artwork to an export-trading company in the new country
E) Starting a publicity tour of art and craft galleries in the new country

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free