Multiple Choice
Subway restaurants operate in many countries including Germany, Puerto Rico, Spain, Australia, and Japan. Menu items in other countries change to reflect local tastes. Promotions in some countries may focus on educating the consumer about the Subway brand. Subway is utilizing a ______ strategy.
A) product adaptation.
B) dual adaptation.
C) promotion adaptation.
D) product invention.
Correct Answer:
Verified
Correct Answer:
Verified
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