Exam 8: Global Marketing

Developing a completely new product to take advantage of a unique foreign opportunity is called product:

A strategy for going global through contractual agreements in which the production of goods or services is assigned to local companies is termed as _____.

Pizza Hut franchises stores in areas with Arab and Indian populations. To accommodate dietary differences, the traditional American recipes are modified. Consequently, the advertising, packaging, and promotional message will change. Marketers refer to these changes as dual adaptation.

Coca-Cola is a worldwide manufacturer and distributor of carbonated beverages. A visit to its museum - the World of Coca-Cola in Atlanta, GA - features a beverage lounge where visitors can sample beverages from around the world. There are five tasting stations arranged geographically - Africa, Asia, Europe, Latin America, and North America. Each station offers different beverages to sample that are unique to that region. What aspect of achieving global marketing success does the variety of products by geographic region represent?

The _____ serves as a forum for trade negotiations, and mediates trade disputes between countries throughout the world.

Despite being the world's largest retailer, Walmart did not succeed in Germany. German customers were not accustomed to greeters at store entries, could find lower prices on groceries in local stores, and the employment of grocery baggers was unappealing to German's who were used to self-service formats. Walmart failed to fully understand the international _________ environment.

A successful implementation of a straight extension strategy creates universal recognition of a product for consumers from country to country.

Walmart is the world's largest private employer and the largest retailer.

The European Union's Treaty of Lisbon is designed to further streamline operations and enable the European Union to enter into international agreements as a(n) _____.

An importer is a firm that sells goods manufactured domestically in foreign markets.

Proctor & Gamble (P&G) recognized a need for clean drinking water for more than 1 billion people in developing countries. The company developed PuR, a water purification packet that eliminates disease causing microorganisms in drinking water. P&G is utilizing a:

A company that needs to utilize the marketing expertise of a local company when expanding abroad should consider subcontracting.

Global marketing is rapidly becoming a necessity for most U.S. companies.

What are the economic factors that determine a nation's prospect as a host for international business expansion?

A company may choose a ________ strategy to take advantage of economies of scale in marketing and production.

The labor conditions in a country are part of its political environment.

How has the economy in the United States changed in the recent years?

Firms often use more than one strategy to enter into foreign markets.

Which of the following statements is true about the European Union (EU)?

Which of the following is an advantage of implementing a one-product, one-message approach to international marketing?