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Proctor & Gamble (P&G) Recognized a Need for Clean Drinking

Question 51

Multiple Choice

Proctor & Gamble (P&G) recognized a need for clean drinking water for more than 1 billion people in developing countries. The company developed PuR, a water purification packet that eliminates disease causing microorganisms in drinking water. P&G is utilizing a:


A) dual adaptation strategy.
B) product invention strategy.
C) product adaptation strategy.
D) straight extension strategy.

Correct Answer:

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