Exam 8: Global Marketing

When expanding to the Indian market, McDonald's understood that the cow was a sacred animal in the Hindu religion - the largest religion in India. As a result, McDonald's in India does not sell beef products, but rather chicken, paneer, and veggie burgers. This is a result of the international:

When expanding to China, KFC built warehouses and used its own fleet of trucks to distribute food items to its locations. KFC was considering the international _________ environment.

Which of the following industries makes the largest contribution to the United States' gross domestic product?

Why is global marketing important for a nation and its marketers?

Walmart has struggled to find success in a few foreign countries. Experts say Walmart ignores social-cultural factors when attempting to expand to foreign locations. Perhaps Walmart should abandon their direct investment approach and instead ______, which will require a significant investment, but provide Walmart with a fully functioning organization in the foreign country.

Joint ventures can be troublesome due to language and culture differences.

_____ is a contractual agreement that grants marketers in other countries the right to distribute a firm's merchandise or to use its trademark, patent, or process in a specified geographic area.

Administrative barriers are more subtle than tariffs.

A successful German fitness center would like to expand to other areas of Europe such as France and Spain. The company has strong brand recognition in Germany and would like this to translate to new markets. The fitness center's best option for a market entry strategy is:

Danone, makers of Activia yogurt, launched a campaign in 55 countries featuring global pop star Shakira. Her international appeal combined with the tagline, "feeling good starts from the inside" helped Danone have a global impact. This is an example of: