Question 1

The most effective main idea for persuasive messages is ________.

Accepted Answer

A)  have one thing in common 
B)  an emotional appeal 
C)  an analysis of the situation 
D)  a money-back guarantee 
A)  have one thing in common 
B)  an emotional appeal 
C)  an analysis of the situation 
D)  a money-back guarantee

Question 2

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

Accepted Answer

A)  A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B)  If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim. 
C)  Thankfully, for Internet-based marketers, there are no regulations for unsolicited email. 
D)  Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical. 
A)  A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B)  If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim. 
C)  Thankfully, for Internet-based marketers, there are no regulations for unsolicited email. 
D)  Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical.

Question 3

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

Accepted Answer

A) True 
 B)False

Question 4

According to the federal Office of Consumer Affairs,________.

Accepted Answer

A)  letters from satisfied customers are the best evidence to support claims 
B)  failing to include important information is considered deceptive 
C)  marketing messages and websites cannot target children 
D)  offering a money-back guarantee is illegal 
A)  letters from satisfied customers are the best evidence to support claims 
B)  failing to include important information is considered deceptive 
C)  marketing messages and websites cannot target children 
D)  offering a money-back guarantee is illegal

Question 5

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Inquiry 
B)  Investment 
C)  Information 
D)  Interest 
A)  Inquiry 
B)  Investment 
C)  Information 
D)  Interest

Question 6

Which of the following statements uses a deductive approach to persuasion?

Accepted Answer

A)  Because the stock market is expected to fall next month, shares of our company stock will probably decline too. 
B)  It is important for our department to operate like a well-oiled machine. 
C)  We must see ourselves as marathon runners and progress toward our goals slowly but steadily. 
D)  Eight out of the 10 toddlers tested showed a preference for red-coloured objects. Therefore, it is recommended that we incorporate that colour in all the toys manufactured by our company. 
A)  Because the stock market is expected to fall next month, shares of our company stock will probably decline too. 
B)  It is important for our department to operate like a well-oiled machine. 
C)  We must see ourselves as marathon runners and progress toward our goals slowly but steadily. 
D)  Eight out of the 10 toddlers tested showed a preference for red-coloured objects. Therefore, it is recommended that we incorporate that colour in all the toys manufactured by our company.

Question 7

The first task in planning persuasive messages is to ________.

Accepted Answer

A)  gather information 
B)  select the right medium 
C)  organize your information 
D)  analyze the situation 
A)  gather information 
B)  select the right medium 
C)  organize your information 
D)  analyze the situation

Question 8

In a claim letter,the opening should ________.

Accepted Answer

A)  specify a deadline for action 
B)  clearly indicate how denial of the claim will lead to unfavorable consequences for the individual or organization 
C)  outline the problem 
D)  reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
A)  specify a deadline for action 
B)  clearly indicate how denial of the claim will lead to unfavorable consequences for the individual or organization 
C)  outline the problem 
D)  reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship

Question 9

________ encourage potential buyers to make a decision there and then.

Accepted Answer

The answer of ________ encourage potential buyers to make a...

Question 10

Using an indirect approach in persuasive messages involves ________.

Accepted Answer

A)  presenting a problem without suggesting a solution 
B)  explaining reasons and building interest before asking for a decision or action 
C)  avoiding attention-grabbing statements in the introduction 
D)  merely implying the purpose of the message, without stating it clearly 
A)  presenting a problem without suggesting a solution 
B)  explaining reasons and building interest before asking for a decision or action 
C)  avoiding attention-grabbing statements in the introduction 
D)  merely implying the purpose of the message, without stating it clearly

Question 11

When writing promotional messages for social media,you should NOT ________.

Accepted Answer

A)  use automated tools to help listen to online conversations 
B)  use a conversational style of communicating 
C)  initiate conversations within the community, but only respond to them 
D)  rely largely on the news media to distribute the message 
A)  use automated tools to help listen to online conversations 
B)  use a conversational style of communicating 
C)  initiate conversations within the community, but only respond to them 
D)  rely largely on the news media to distribute the message

Question 12

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

Accepted Answer

The answer of Your ________ is your capability of being...

Question 13

Describe two key steps when analyzing your audience for a persuasive message.

Accepted Answer

1.Gauge your audience's needs.What are t

Question 14

When putting together persuasive arguments,________.

Accepted Answer

A)  avoid compromising 
B)  rely solely on great arguments 
C)  recognize that persuasion is a one-shot effort 
D)  communicate through vivid language 
A)  avoid compromising 
B)  rely solely on great arguments 
C)  recognize that persuasion is a one-shot effort 
D)  communicate through vivid language

Question 15

The price of a product can be a particularly tricky issue in any promotional message.You should always ________.

Accepted Answer

A)  downplay the price 
B)  highlight the price 
C)  prepare your audience for the price 
D)  avoid using words such as "luxurious" or "economical" to characterize the price 
A)  downplay the price 
B)  highlight the price 
C)  prepare your audience for the price 
D)  avoid using words such as "luxurious" or "economical" to characterize the price

Question 16

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Accepted Answer

A)  It uses a faulty analogy. 
B)  It fails to use jargon and is too simple. 
C)  It makes hasty generalizations. 
D)  It supports a claim by restating it in different words. 
A)  It uses a faulty analogy. 
B)  It fails to use jargon and is too simple. 
C)  It makes hasty generalizations. 
D)  It supports a claim by restating it in different words.

Question 17

Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

Accepted Answer

A) True 
 B)False

Question 18

To improve your credibility,it is important to establish common ground because it will help your audience to ________.

Accepted Answer

A)  see both sides of the issue 
B)  identify with you 
C)  be objective 
D)  do all of the above 
A)  see both sides of the issue 
B)  identify with you 
C)  be objective 
D)  do all of the above

Question 19

When making a persuasive claim,the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is an example of a benefit of an LED TV?

Accepted Answer

A)  This TV has our patented Hyper-D 3D technology. 
B)  This TV is completely Internet-enabled. 
C)  This TV's i-Share technology helps you share movies wirelessly. 
D)  The Acer surround sound on this TV is the best in the industry. 
A)  This TV has our patented Hyper-D 3D technology. 
B)  This TV is completely Internet-enabled. 
C)  This TV's i-Share technology helps you share movies wirelessly. 
D)  The Acer surround sound on this TV is the best in the industry.

The most effective main idea for persuasive messages is ________.

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

According to the federal Office of Consumer Affairs,________.

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Which of the following statements uses a deductive approach to persuasion?

The first task in planning persuasive messages is to ________.

In a claim letter,the opening should ________.

________ encourage potential buyers to make a decision there and then.

Using an indirect approach in persuasive messages involves ________.

When writing promotional messages for social media,you should NOT ________.

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

Describe two key steps when analyzing your audience for a persuasive message.

When putting together persuasive arguments,________.

The price of a product can be a particularly tricky issue in any promotional message.You should always ________.

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

To improve your credibility,it is important to establish common ground because it will help your audience to ________.

When making a persuasive claim,the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Which of the following statements is an example of a benefit of an LED TV?

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

The most effective main idea for persuasive messages is ________.

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

According to the federal Office of Consumer Affairs,________.

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Which of the following statements uses a deductive approach to persuasion?

The first task in planning persuasive messages is to ________.

In a claim letter,the opening should ________.

________ encourage potential buyers to make a decision there and then.

Using an indirect approach in persuasive messages involves ________.

When writing promotional messages for social media,you should NOT ________.

Your ________ is your capability of being believed because you are reliable and worthy of confidence.

Describe two key steps when analyzing your audience for a persuasive message.

When putting together persuasive arguments,________.

The price of a product can be a particularly tricky issue in any promotional message.You should always ________.

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

To improve your credibility,it is important to establish common ground because it will help your audience to ________.

When making a persuasive claim,the person handling the claim will have the information about the case so you can avoid outlining or reviewing the information.

Which of the following statements is an example of a benefit of an LED TV?

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters