Question 1

Information about the personality,attitudes,lifestyle,and other psychological characteristics of a group of individuals constitutes their ________.

Accepted Answer

A)  psychographics 
B)  demographics 
C)  psychogenesis 
D)  psychogeography 
A)  psychographics 
B)  demographics 
C)  psychogenesis 
D)  psychogeography

Question 2

The attempt to change an audience's attitudes,beliefs,or actions is ________.

Accepted Answer

The answer of The attempt to change an audience's attitudes,beliefs,or...

Question 3

Identify six ways to establish your credibility in persuasive messages.

Accepted Answer

1.Use simple language that your audience

Question 4

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

Accepted Answer

A)  You should be able to isolate the impact of a specific factor before assuming that it's the cause of whatever effect you're discussing. 
B)  You should try to support your claim by restating it in different words. 
C)  You should try to attack your opponent's character, not the argument your opponent is making. 
D)  You should try to reduce a complex situation to a simple "either/or" statement if the situation isn't that simple or clear-cut. 
A)  You should be able to isolate the impact of a specific factor before assuming that it's the cause of whatever effect you're discussing. 
B)  You should try to support your claim by restating it in different words. 
C)  You should try to attack your opponent's character, not the argument your opponent is making. 
D)  You should try to reduce a complex situation to a simple "either/or" statement if the situation isn't that simple or clear-cut.

Question 5

Describe ways in which you can minimize the importance of price in a sales letter.Also outline ways in which you can address audience objections to the price of your product.

Accepted Answer

If you wish to downplay price in your sa

Question 6

Most persuasive messages use the indirect approach.

Accepted Answer

A) True 
 B)False

Question 7

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Accepted Answer

A) True 
 B)False

Question 8

Explain when you should use an emotional versus a logical appeal to persuade an audience.

Accepted Answer

Most persuasion uses a combination of bo

Question 9

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

Accepted Answer

A) True 
 B)False

Question 10

When using an analogy to create logical appeal,you ________.

Accepted Answer

A)  work from specific evidence to a general conclusion 
B)  work from a generalization to a specific conclusion 
C)  reason from specific evidence to specific evidence 
D)  present a specific problem and suggest a solution 
A)  work from specific evidence to a general conclusion 
B)  work from a generalization to a specific conclusion 
C)  reason from specific evidence to specific evidence 
D)  present a specific problem and suggest a solution

Question 11

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce.What type of persuasive business message does this constitute?

Accepted Answer

A)  Persuasive requests for action 
B)  Persuasive presentation of ideas 
C)  Persuasive requests for proposal 
D)  Persuasive claims 
A)  Persuasive requests for action 
B)  Persuasive presentation of ideas 
C)  Persuasive requests for proposal 
D)  Persuasive claims

Question 12

Which of the following approaches is more compatible with persuasive messages for today's social media?

Accepted Answer

A)  Conversational approach 
B)  AIDA approach 
C)  Unidirectional approach 
D)  Formal approach 
A)  Conversational approach 
B)  AIDA approach 
C)  Unidirectional approach 
D)  Formal approach

Question 13

What is bait and switch advertising?

Accepted Answer

A)  It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition. 
B)  It involves offering customers bait in the form of money-back guarantees and offers to exchange the product if customers are not satisfied. 
C)  It involves using unsubstantiated claims and false customer testimonials to sell a product. 
D)  It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product. 
A)  It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition. 
B)  It involves offering customers bait in the form of money-back guarantees and offers to exchange the product if customers are not satisfied. 
C)  It involves using unsubstantiated claims and false customer testimonials to sell a product. 
D)  It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product.

Question 14

When writing promotional messages for social media,you should do all of the following EXCEPT ________.

Accepted Answer

A)  give customers and other audiences an opportunity to connect with you 
B)  integrate conventional marketing and sales strategies 
C)  talk as much as possible so you can provide information that people want 
D)  identify and support your champions 
A)  give customers and other audiences an opportunity to connect with you 
B)  integrate conventional marketing and sales strategies 
C)  talk as much as possible so you can provide information that people want 
D)  identify and support your champions

Question 15

All of the following are ways to reinforce your position in persuasive messages,EXCEPT using ________.

Accepted Answer

A)  vivid language 
B)  metaphors 
C)  anecdotes 
D)  jargon and complex language 
A)  vivid language 
B)  metaphors 
C)  anecdotes 
D)  jargon and complex language

Question 16

Which of the following persuasive messages would constitute a sales message?

Accepted Answer

A)  A message introducing a new cell phone to potential customers 
B)  A message educating potential customers about the benefits of a new cell phone 
C)  A message requesting potential customers place an order for a cell phone 
D)  A message reminding potential customers that a particular cell phone is available 
A)  A message introducing a new cell phone to potential customers 
B)  A message educating potential customers about the benefits of a new cell phone 
C)  A message requesting potential customers place an order for a cell phone 
D)  A message reminding potential customers that a particular cell phone is available

Question 17

A persuasive claim should close ________.

Accepted Answer

A)  by clearly indicating how denial of the claim will lead to unfavorable consequences for the individual or organization 
B)  on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
C)  with a sincere apology that acknowledges the trouble caused to the reader due to the claim 
D)  by outlining the problem and continue by reviewing what has been done about it so far 
A)  by clearly indicating how denial of the claim will lead to unfavorable consequences for the individual or organization 
B)  on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
C)  with a sincere apology that acknowledges the trouble caused to the reader due to the claim 
D)  by outlining the problem and continue by reviewing what has been done about it so far

Question 18

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

Accepted Answer

A) True 
 B)False

Question 19

Using an induction to create logical appeal in a persuasive message involves ________.

Accepted Answer

A)  working from a generalization to a specific conclusion 
B)  working from specific evidence to a general conclusion 
C)  presenting a specific problem and offering a solution 
D)  reasoning from specific evidence to specific evidence 
A)  working from a generalization to a specific conclusion 
B)  working from specific evidence to a general conclusion 
C)  presenting a specific problem and offering a solution 
D)  reasoning from specific evidence to specific evidence

Question 20

As CEO of your company,you are drafting an email to persuade your managers of the need to minimize wastage of paper,power,and other resources in order to reduce the company's carbon footprint.What format would you choose to convey this message and why? Would you use the direct approach or the indirect approach in organizing this message? Justify your choice.Draft the message using your chosen format and approach.

Accepted Answer

Answers can vary as long as they are jus

Information about the personality,attitudes,lifestyle,and other psychological characteristics of a group of individuals constitutes their ________.

The attempt to change an audience's attitudes,beliefs,or actions is ________.

Identify six ways to establish your credibility in persuasive messages.

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

Describe ways in which you can minimize the importance of price in a sales letter.Also outline ways in which you can address audience objections to the price of your product.

Most persuasive messages use the indirect approach.

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Explain when you should use an emotional versus a logical appeal to persuade an audience.

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

When using an analogy to create logical appeal,you ________.

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce.What type of persuasive business message does this constitute?

Which of the following approaches is more compatible with persuasive messages for today's social media?

What is bait and switch advertising?

When writing promotional messages for social media,you should do all of the following EXCEPT ________.

All of the following are ways to reinforce your position in persuasive messages,EXCEPT using ________.

Which of the following persuasive messages would constitute a sales message?

A persuasive claim should close ________.

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

Using an induction to create logical appeal in a persuasive message involves ________.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

Information about the personality,attitudes,lifestyle,and other psychological characteristics of a group of individuals constitutes their ________.

The attempt to change an audience's attitudes,beliefs,or actions is ________.

Identify six ways to establish your credibility in persuasive messages.

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

Describe ways in which you can minimize the importance of price in a sales letter.Also outline ways in which you can address audience objections to the price of your product.

Most persuasive messages use the indirect approach.

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Explain when you should use an emotional versus a logical appeal to persuade an audience.

The use of more traditional unidirectional speeches is not effective in promotional messages for social media.

When using an analogy to create logical appeal,you ________.

Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce.What type of persuasive business message does this constitute?

Which of the following approaches is more compatible with persuasive messages for today's social media?

What is bait and switch advertising?

When writing promotional messages for social media,you should do all of the following EXCEPT ________.

All of the following are ways to reinforce your position in persuasive messages,EXCEPT using ________.

Which of the following persuasive messages would constitute a sales message?

A persuasive claim should close ________.

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

Using an induction to create logical appeal in a persuasive message involves ________.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters