Question 1

Selling points focus on the product; benefits focus on the buyers.

Accepted Answer

A) True 
 B)False

Question 2

Most persuasive messages use a combination of emotional and logical appeals.

Accepted Answer

A) True 
 B)False

Question 3

Sales messages ________.

Accepted Answer

A)  usher potential buyers through the purchasing process without asking them to make an immediate decision 
B)  focus on such tasks as introducing new brands to the public and reminding buyers that a particular product is available 
C)  encourage customers to seek more information about a product 
D)  encourage potential buyers to make a purchase decision then and there 
A)  usher potential buyers through the purchasing process without asking them to make an immediate decision 
B)  focus on such tasks as introducing new brands to the public and reminding buyers that a particular product is available 
C)  encourage customers to seek more information about a product 
D)  encourage potential buyers to make a purchase decision then and there

Question 4

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

Accepted Answer

A) True 
 B)False

Question 5

When writing a persuasive message,________.

Accepted Answer

A)  imply how the audience has made poor choices in the past 
B)  be forthright and direct regardless of the cultural context 
C)  use complex language to show the audience you know what you are talking about 
D)  persuade with logic, evidence, and compelling narratives 
A)  imply how the audience has made poor choices in the past 
B)  be forthright and direct regardless of the cultural context 
C)  use complex language to show the audience you know what you are talking about 
D)  persuade with logic, evidence, and compelling narratives

Question 6

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

Accepted Answer

A) True 
 B)False

Question 7

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Accepted Answer

A)  induction 
B)  analogy 
C)  abductive reasoning 
D)  deduction 
A)  induction 
B)  analogy 
C)  abductive reasoning 
D)  deduction

Question 8

Information about the personality,attitudes,lifestyle,and other psychological characteristics of an individual is called ________.

Accepted Answer

The answer of Information about the personality,attitudes,lifestyle,and other psychological characteristics...

Question 9

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

Accepted Answer

A)  A good persuasive business message should rely solely on logical appeals. 
B)  All persuasive appeals are either purely logical or purely emotional. 
C)  The use of emotional appeals in marketing and sales messages is unethical. 
D)  Most persuasive business messages rely more on logic. 
A)  A good persuasive business message should rely solely on logical appeals. 
B)  All persuasive appeals are either purely logical or purely emotional. 
C)  The use of emotional appeals in marketing and sales messages is unethical. 
D)  Most persuasive business messages rely more on logic.

Question 10

The demographics of a group of individuals can include information about their ________.

Accepted Answer

A)  personalities 
B)  attitudes 
C)  education 
D)  lifestyles 
A)  personalities 
B)  attitudes 
C)  education 
D)  lifestyles

Question 11

Marketing messages ________.

Accepted Answer

A)  encourage potential buyers to make a purchase decision then and there 
B)  are synonymous with sales messages 
C)  focus on such tasks as introducing new brands to the public and providing product information 
D)  do not follow the AIDA model 
A)  encourage potential buyers to make a purchase decision then and there 
B)  are synonymous with sales messages 
C)  focus on such tasks as introducing new brands to the public and providing product information 
D)  do not follow the AIDA model

Question 12

________ is also known as unsolicited bulk email.

Accepted Answer

The answer of ________ is also known as unsolicited bulk...

Question 13

An effective persuasive claim should avoid ________.

Accepted Answer

A)  reviewing the facts of the case 
B)  using a complaining tone 
C)  being specific about how the problem should be resolved 
D)  closing on a positive note 
A)  reviewing the facts of the case 
B)  using a complaining tone 
C)  being specific about how the problem should be resolved 
D)  closing on a positive note

Question 14

You are manager at "Club Indigo," a company that manufactures and retails stylish,affordable office wear for men and women.The company has over 50 retail stores across the country and an online store.You wish to announce the launch of your new Fall-Winter collection to customers.Craft a message using the AIDA model for this purpose and then adapt the same message for use in social media.

Accepted Answer

(Answers will vary.)
The new Fall-Winter

Question 15

Which of the following uses a deductive approach to persuasion?

Accepted Answer

A)  Our stock price is like a marathon runner, slowly making progress towards our goal. 
B)  Because the stock market is expected to fall next month, shares of our company stock will probably also decline. 
C)  It is important for our sales force to operate like a well-oiled machine. 
D)  None of the above 
A)  Our stock price is like a marathon runner, slowly making progress towards our goal. 
B)  Because the stock market is expected to fall next month, shares of our company stock will probably also decline. 
C)  It is important for our sales force to operate like a well-oiled machine. 
D)  None of the above

Question 16

Why are persuasive messages more difficult to write than routine messages?

Accepted Answer

A)  Because they necessarily involve getting people to act against their own best interests 
B)  Because they invariably convey negative news to the audience 
C)  Because they are always unethical, and often illegal, to use 
D)  Because they ask audiences to give something of value or take substantial action 
A)  Because they necessarily involve getting people to act against their own best interests 
B)  Because they invariably convey negative news to the audience 
C)  Because they are always unethical, and often illegal, to use 
D)  Because they ask audiences to give something of value or take substantial action

Question 17

In marketing and sales communications,it is illegal to ________.

Accepted Answer

A)  offer money-back guarantees 
B)  make implied claims that are deceptive 
C)  use bait-and-switch advertising 
D)  exclude important information 
A)  offer money-back guarantees 
B)  make implied claims that are deceptive 
C)  use bait-and-switch advertising 
D)  exclude important information

Question 18

Which of the following is true about organizing your information for persuasive messages?

Accepted Answer

A)  Persuasive messages should be about you, the sender, and not about the receiver. 
B)  Persuasive messages should have as wide a scope as possible. 
C)  Most persuasive messages use the direct approach. 
D)  When you have a close relationship with your audience and the message is welcome, the direct approach can be effective. 
A)  Persuasive messages should be about you, the sender, and not about the receiver. 
B)  Persuasive messages should have as wide a scope as possible. 
C)  Most persuasive messages use the direct approach. 
D)  When you have a close relationship with your audience and the message is welcome, the direct approach can be effective.

Question 19

In marketing and sales messages,what is the primary difference between selling points and benefits?

Accepted Answer

A)  Selling points are ethical to use whereas benefits are not. 
B)  Selling points focus on the user rather than the product. 
C)  Selling points focus on the product rather than the user. 
D)  Selling points are unethical to use whereas benefits are not. 
A)  Selling points are ethical to use whereas benefits are not. 
B)  Selling points focus on the user rather than the product. 
C)  Selling points focus on the product rather than the user. 
D)  Selling points are unethical to use whereas benefits are not.

Question 20

In Alberta,there is a ban on all retail tobacco displays (power walls).Do you agree that the marketing of some products,for example those that carry health risks,should be restricted? Explain your answer and cite examples for support.

Accepted Answer

(responses will vary)
YES,I agree that t

Selling points focus on the product; benefits focus on the buyers.

Most persuasive messages use a combination of emotional and logical appeals.

Sales messages ________.

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

When writing a persuasive message,________.

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Information about the personality,attitudes,lifestyle,and other psychological characteristics of an individual is called ________.

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

The demographics of a group of individuals can include information about their ________.

Marketing messages ________.

________ is also known as unsolicited bulk email.

An effective persuasive claim should avoid ________.

Which of the following uses a deductive approach to persuasion?

Why are persuasive messages more difficult to write than routine messages?

In marketing and sales communications,it is illegal to ________.

Which of the following is true about organizing your information for persuasive messages?

In marketing and sales messages,what is the primary difference between selling points and benefits?

In Alberta,there is a ban on all retail tobacco displays (power walls).Do you agree that the marketing of some products,for example those that carry health risks,should be restricted? Explain your answer and cite examples for support.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

Selling points focus on the product; benefits focus on the buyers.

Most persuasive messages use a combination of emotional and logical appeals.

Sales messages ________.

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

When writing a persuasive message,________.

Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Information about the personality,attitudes,lifestyle,and other psychological characteristics of an individual is called ________.

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

The demographics of a group of individuals can include information about their ________.

Marketing messages ________.

________ is also known as unsolicited bulk email.

An effective persuasive claim should avoid ________.

Which of the following uses a deductive approach to persuasion?

Why are persuasive messages more difficult to write than routine messages?

In marketing and sales communications,it is illegal to ________.

Which of the following is true about organizing your information for persuasive messages?

In marketing and sales messages,what is the primary difference between selling points and benefits?

In Alberta,there is a ban on all retail tobacco displays (power walls).Do you agree that the marketing of some products,for example those that carry health risks,should be restricted? Explain your answer and cite examples for support.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters