Question 1

In most cases,you can't use a person's name,photograph,or other identity for marketing purposes without permission.

Accepted Answer

A) True 
 B)False

Question 2

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

Accepted Answer

A)  For a complete price list, visit your nearest retailer or company outlet. 
B)  Call us at 1-800-987-1234 to order a cell phone-all our phones come with a free 2 GB memory card. 
C)  To know more about our range of cell phones, you can view product details and customer reviews at cellphones.com. 
D)  To order a cell phone call us at 1800-987-1234-the first 100 customers get a 2 GB memory card free. 
A)  For a complete price list, visit your nearest retailer or company outlet. 
B)  Call us at 1-800-987-1234 to order a cell phone-all our phones come with a free 2 GB memory card. 
C)  To know more about our range of cell phones, you can view product details and customer reviews at cellphones.com. 
D)  To order a cell phone call us at 1800-987-1234-the first 100 customers get a 2 GB memory card free.

Question 3

________ is an essential element of persuasion.If people don't believe in you,they won't believe in what you're promoting

Accepted Answer

The answer of ________ is an essential element of persuasion.If...

Question 4

Which of the following statements describes only a selling feature of a product and not a benefit?

Accepted Answer

A)  This toothpaste tastes so good, your child will look forward to brushing. 
B)  The babysitting services on our cruises allow you to reconnect with your partner. 
C)  The superior suspension on this SUV will help you take on any terrain. 
D)  This computer features 4GB of RAM and an integrated graphic card. 
A)  This toothpaste tastes so good, your child will look forward to brushing. 
B)  The babysitting services on our cruises allow you to reconnect with your partner. 
C)  The superior suspension on this SUV will help you take on any terrain. 
D)  This computer features 4GB of RAM and an integrated graphic card.

Question 5

Which of the following statements describes a benefit of a product?

Accepted Answer

A)  Get a car loan with no money down and a 0% interest rate. 
B)  Our gyms are designed to make you feel comfortable and positive. 
C)  Our food bank provides nutritious food to 200 homeless people every day. 
D)  This digital camera has a resolution of 8 megapixels. 
A)  Get a car loan with no money down and a 0% interest rate. 
B)  Our gyms are designed to make you feel comfortable and positive. 
C)  Our food bank provides nutritious food to 200 homeless people every day. 
D)  This digital camera has a resolution of 8 megapixels.

Question 6

A sales message should always downplay the importance of price.

Accepted Answer

A) True 
 B)False

In most cases,you can't use a person's name,photograph,or other identity for marketing purposes without permission.

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

________ is an essential element of persuasion.If people don't believe in you,they won't believe in what you're promoting

Which of the following statements describes only a selling feature of a product and not a benefit?

Which of the following statements describes a benefit of a product?

A sales message should always downplay the importance of price.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

In most cases,you can't use a person's name,photograph,or other identity for marketing purposes without permission.

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

________ is an essential element of persuasion.If people don't believe in you,they won't believe in what you're promoting

Which of the following statements describes only a selling feature of a product and not a benefit?

Which of the following statements describes a benefit of a product?

A sales message should always downplay the importance of price.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters