Question 1

The four-step plan for writing persuasive messages is called the ________ plan.

Accepted Answer

AIDA (atte

Question 2

In a persuasive claim,it is important to ________.

Accepted Answer

A)  avoid spelling out the desired resolution to the problem 
B)  close on a threat to terminate the relationship if the case is not resolved 
C)  avoid mentioning how the organization or individual is responsible for the problem 
D)  give your reader a good reason for granting your claim 
A)  avoid spelling out the desired resolution to the problem 
B)  close on a threat to terminate the relationship if the case is not resolved 
C)  avoid mentioning how the organization or individual is responsible for the problem 
D)  give your reader a good reason for granting your claim

Question 3

Which of the following is a guideline to address audience objections in a persuasive message?

Accepted Answer

A)  Avoid addressing objections not pointed out by the audience. 
B)  When presenting the pros and cons of each option in a situation, avoid making a recommendation to the audience. 
C)  Anticipate as many objections as you can and address them before your audience brings them up. 
D)  It is important to offer a sincere apology for each objection raised by the audience. 
A)  Avoid addressing objections not pointed out by the audience. 
B)  When presenting the pros and cons of each option in a situation, avoid making a recommendation to the audience. 
C)  Anticipate as many objections as you can and address them before your audience brings them up. 
D)  It is important to offer a sincere apology for each objection raised by the audience.

Question 4

If your sales letter appeals to ________,you are legally obligated to honour their contracts.At the same time,however,the law permits this demographic to cancel their contracts and return the merchandise to you.

Accepted Answer

The answer of If your sales letter appeals to ________,you...

Question 5

Even if you label a product "as is," under law you are still required to offer customers a refund.

Accepted Answer

A) True 
 B)False

Question 6

List and describe the four strategies for creating a sales message.

Accepted Answer

1.Determining selling points and benefit

Question 7

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

Accepted Answer

A)  be of a routine nature 
B)  reveal the main idea 
C)  be interesting 
D)  not be relevant to the main idea 
A)  be of a routine nature 
B)  reveal the main idea 
C)  be interesting 
D)  not be relevant to the main idea

Question 8

Which of the following is an example of an analogy?

Accepted Answer

A)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage. 
B)  Our office operates like a wolf pack with one Alpha male on top and everyone else answering to him. 
C)  The results of this survey showed that people like our product more than our competitor's product. 
D)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items. 
A)  All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage. 
B)  Our office operates like a wolf pack with one Alpha male on top and everyone else answering to him. 
C)  The results of this survey showed that people like our product more than our competitor's product. 
D)  There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items.

Question 9

When creating logical appeal with ________,you work from a generalization to a specific conclusion.

Accepted Answer

A)  inductive reasoning 
B)  abductive reasoning 
C)  analogies 
D)  deductive reasoning 
A)  inductive reasoning 
B)  abductive reasoning 
C)  analogies 
D)  deductive reasoning

Question 10

A(n)________ appeal calls on human reason.

Accepted Answer

The answer of A(n)________ appeal calls on human reason....

Question 11

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

Accepted Answer

A)  Analogy 
B)  Induction 
C)  Deduction 
D)  Circular reasoning 
A)  Analogy 
B)  Induction 
C)  Deduction 
D)  Circular reasoning

Question 12

Given below are the closing statements of some persuasive messages.Judging from the call to action made in each,which one of these constitutes a sales message?

Accepted Answer

A)  To know more about this product, please visit our website at akme/new.com. 
B)  To order this product, call 1-800-345-1234 or visit our online store at akme/store.com. 
C)  To receive a free product demo, call Alex at 1-800-345-1234, or email him at alex@akme.com. 
D)  To receive a free trial pack, visit our website at akme/new.com. 
A)  To know more about this product, please visit our website at akme/new.com. 
B)  To order this product, call 1-800-345-1234 or visit our online store at akme/store.com. 
C)  To receive a free product demo, call Alex at 1-800-345-1234, or email him at alex@akme.com. 
D)  To receive a free trial pack, visit our website at akme/new.com.

Question 13

Persuasive presentations of ideas are made in situations where you ________.

Accepted Answer

A)  simply want to change attitudes or beliefs about a particular topic 
B)  wish to influence readers to take a particular course of action 
C)  seek to influence the reader to make a decision in your favor 
D)  want to present your proposals so as to gain the approval of the audience 
A)  simply want to change attitudes or beliefs about a particular topic 
B)  wish to influence readers to take a particular course of action 
C)  seek to influence the reader to make a decision in your favor 
D)  want to present your proposals so as to gain the approval of the audience

Question 14

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The company has decided to downplay the pricing of the product.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Accepted Answer

A)  "The Savannah Gold comes at a premium price of $50,000." Place this line at the end of the message, immediately before the call to action. 
B)  "This premium product is loaded with state-of-the-art safety features and luxurious interiors." Place this line in the middle of the message, after the line that lists the technical features of the vehicle. 
C)  "The Savannah Gold costs only a few thousand dollars more than the GT, but packs quite a punch." Place this line at the end of the message. 
D)  "Rockford Motors announces the launch of the super-luxury, limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the plushness of a high-end SUV!" This line should replace the opening statement in the message." 
A)  "The Savannah Gold comes at a premium price of $50,000." Place this line at the end of the message, immediately before the call to action. 
B)  "This premium product is loaded with state-of-the-art safety features and luxurious interiors." Place this line in the middle of the message, after the line that lists the technical features of the vehicle. 
C)  "The Savannah Gold costs only a few thousand dollars more than the GT, but packs quite a punch." Place this line at the end of the message. 
D)  "Rockford Motors announces the launch of the super-luxury, limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the plushness of a high-end SUV!" This line should replace the opening statement in the message."

Question 15

Identifying your sources will help you to establish credibility.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Defend 
B)  Desire 
C)  Design 
D)  Demonstrate 
A)  Defend 
B)  Desire 
C)  Design 
D)  Demonstrate

Question 17

Effective persuasive techniques are generally the same from culture to culture.

Accepted Answer

A) True 
 B)False

Question 18

"Our profits were up by 10 percent last quarter.Employee turnover has been cut by almost half from last year.Last,but not the least,our market share has increased by 15 percent over the past 9 months.Considering these figures,we can safely say that our short-term growth strategy has been a great success." Identify the reasoning method used in this message to create logical appeal.

Accepted Answer

A)  Abductive reasoning 
B)  Analogy 
C)  Inductive reasoning 
D)  Deductive reasoning 
A)  Abductive reasoning 
B)  Analogy 
C)  Inductive reasoning 
D)  Deductive reasoning

Question 19

To de-emphasize price,look for ways to increase the perceived value of the purchase and decrease the perceived cost.

Accepted Answer

A) True 
 B)False

Question 20

The first task in planning persuasive messages is to gather information.

Accepted Answer

A) True 
 B)False

The four-step plan for writing persuasive messages is called the ________ plan.

In a persuasive claim,it is important to ________.

Which of the following is a guideline to address audience objections in a persuasive message?

If your sales letter appeals to ________,you are legally obligated to honour their contracts.At the same time,however,the law permits this demographic to cancel their contracts and return the merchandise to you.

Even if you label a product "as is," under law you are still required to offer customers a refund.

List and describe the four strategies for creating a sales message.

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

Which of the following is an example of an analogy?

When creating logical appeal with ________,you work from a generalization to a specific conclusion.

A(n)________ appeal calls on human reason.

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

Given below are the closing statements of some persuasive messages.Judging from the call to action made in each,which one of these constitutes a sales message?

Persuasive presentations of ideas are made in situations where you ________.

Identifying your sources will help you to establish credibility.

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Effective persuasive techniques are generally the same from culture to culture.

To de-emphasize price,look for ways to increase the perceived value of the purchase and decrease the perceived cost.

The first task in planning persuasive messages is to gather information.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

The four-step plan for writing persuasive messages is called the ________ plan.

In a persuasive claim,it is important to ________.

Which of the following is a guideline to address audience objections in a persuasive message?

If your sales letter appeals to ________,you are legally obligated to honour their contracts.At the same time,however,the law permits this demographic to cancel their contracts and return the merchandise to you.

Even if you label a product "as is," under law you are still required to offer customers a refund.

List and describe the four strategies for creating a sales message.

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

Which of the following is an example of an analogy?

When creating logical appeal with ________,you work from a generalization to a specific conclusion.

A(n)________ appeal calls on human reason.

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

Given below are the closing statements of some persuasive messages.Judging from the call to action made in each,which one of these constitutes a sales message?

Persuasive presentations of ideas are made in situations where you ________.

Identifying your sources will help you to establish credibility.

Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?

Effective persuasive techniques are generally the same from culture to culture.

To de-emphasize price,look for ways to increase the perceived value of the purchase and decrease the perceived cost.

The first task in planning persuasive messages is to gather information.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters