Exam 9: Writing Persuasive Messages

You are the President of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the Club's journal.How would you go about organizing the information in your persuasive message?

A good persuasive claim should ________.

The bulk of your persuasive business messages will involve requests for action.

The type of marketing in which companies initiate,facilitate,and participate in conversations happening in a networked community of customers,journalists,bloggers,and other interested parties is referred to as ________ marketing.

"This bike has four gears and a built-in GPS system." This statement describes the selling features of the bike.

How would you increase the emotional appeal of the following persuasive message? "Our soup kitchen provides food to over a hundred homeless people every day.We get no funds for this from the government,and our funding comes exclusively from private individuals and corporations.Please consider contributing time and/or money to our group to help us run these soup kitchens.To make a contribution call 416-123-4567."

A message that attempts to change an audience's attitudes,beliefs,or actions is a ________ message.

Emotional and logical appeals work together by ________.

Please use the information below to answer the following question(s): Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan. Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that. All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work! To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com. -Which of the following statements would be deceptive to use in the message?

When you use specific evidence to support a general conclusion,the type of persuasive reasoning you are using is called ________.

A(n)________ appeal is aimed at your audience's feelings and sympathies.

If you aim to change someone's attitudes,beliefs,or actions,it is vital to understand his or her ________,the combination of forces that drive people to satisfy their needs.

Outline at least four ethical and legal aspects that must be considered when developing marketing and sales messages.

The benefits of a product focus on ________.

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Which of the following is an example of an analogy?

With employees,especially if the information is neutral,you should choose the ________ approach.

Most marketing and sales messages rely on ________,not emotion.

If you are an employee writing to the CEO,you should use the direct approach.

In the social media landscape,consumers are more apt to look for product information from other consumers,not the companies marketing those products.