Question 1

The bulk of your persuasive business messages will involve ________.

Accepted Answer

A)  presentation of ideas 
B)  requests for adjustment 
C)  requests for action 
D)  actionable claims 
A)  presentation of ideas 
B)  requests for adjustment 
C)  requests for action 
D)  actionable claims

Question 2

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product,you would be using what kind of approach?

Accepted Answer

A)  Induction 
B)  Analogy 
C)  Deduction 
D)  A combination of all three 
A)  Induction 
B)  Analogy 
C)  Deduction 
D)  A combination of all three

Question 3

A product's selling points ________.

Accepted Answer

A)  refer to the specific locations at which the product is sold 
B)  are the particular advantages that purchasers can realize from the product 
C)  focus on what the user experiences or gains 
D)  are its most attractive features 
A)  refer to the specific locations at which the product is sold 
B)  are the particular advantages that purchasers can realize from the product 
C)  focus on what the user experiences or gains 
D)  are its most attractive features

Question 4

The AIDA model can use either a direct or an indirect approach.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is true of persuasive requests for action?

Accepted Answer

A)  They should always use the direct approach. 
B)  They must begin with a request for some specific action. 
C)  The suggested course of action in these messages should be as easy to follow as possible. 
D)  They should avoid specifying the action required; leave the decision to the audience. 
A)  They should always use the direct approach. 
B)  They must begin with a request for some specific action. 
C)  The suggested course of action in these messages should be as easy to follow as possible. 
D)  They should avoid specifying the action required; leave the decision to the audience.

Question 6

"After a grueling five-hour hike up the hill,the Jungle Lodge seemed like heaven,only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St.Peter." This sentence creates logical appeal by using the reasoning method of ________.

Accepted Answer

A)  deduction 
B)  abductive reasoning 
C)  induction 
D)  analogy 
A)  deduction 
B)  abductive reasoning 
C)  induction 
D)  analogy

Question 7

Marketing and sales messages may require clearance from company lawyers before being sent.

Accepted Answer

A) True 
 B)False

Question 8

An analogy lets you ________.

Accepted Answer

A)  reason from specific evidence to a general conclusion 
B)  reason from one specific evidence to another specific evidence 
C)  reason from a generalization to a specific conclusion 
D)  do all of the above 
A)  reason from specific evidence to a general conclusion 
B)  reason from one specific evidence to another specific evidence 
C)  reason from a generalization to a specific conclusion 
D)  do all of the above

Question 9

The most attractive features of an idea or product are its ________.

Accepted Answer

The answer of The most attractive features of an idea...

Question 10

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and would like to highlight it in the marketing message.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Accepted Answer

A)  "The Savannah Gold announces to the world that you have arrived!" This line should be placed at the end of the message. 
B)  "The Savannah Gold is great value for money!" This line should follow the list of features. 
C)  "The Savannah Gold costs just a few thousands more than the Savannah GT." This line should be placed in the middle of the message. 
D)  "Rockford Motors announces the launch of the limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the luxury of a high-end SUV!" This line should replace the opening statement in the message. 
A)  "The Savannah Gold announces to the world that you have arrived!" This line should be placed at the end of the message. 
B)  "The Savannah Gold is great value for money!" This line should follow the list of features. 
C)  "The Savannah Gold costs just a few thousands more than the Savannah GT." This line should be placed in the middle of the message. 
D)  "Rockford Motors announces the launch of the limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the luxury of a high-end SUV!" This line should replace the opening statement in the message.

Question 11

Which of the following terms stands for the final phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Attention 
B)  Analysis 
C)  Appraisal 
D)  Action 
A)  Attention 
B)  Analysis 
C)  Appraisal 
D)  Action

Question 12

According to the Office of Customer Affairs,failing to include important information in marketing and sales messages is considered deceptive.

Accepted Answer

A) True 
 B)False

Question 13

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

Accepted Answer

A)  opt to leave out important information 
B)  use letters from satisfied customers as the only proof for their claims 
C)  make deceptive claims as long as they are not stated explicitly 
D)  collect information from customers 
A)  opt to leave out important information 
B)  use letters from satisfied customers as the only proof for their claims 
C)  make deceptive claims as long as they are not stated explicitly 
D)  collect information from customers

Question 14

Briefly explain the difference between selling points and benefits,giving an example of each.

Accepted Answer

Selling points are the most attractive f

Question 15

Which of the following would be considered an emotional appeal?

Accepted Answer

A)  Daycare issues are cited as the number one reason for employee unscheduled days off. 
B)  When parents need to leave work to pick up sick children from daycare or stay home with them, this often creates an unfair burden on other employees to pick up the slack. 
C)  In the last six months, HR has logged 14 complaints from employees who say they have to take on extra work when colleagues leave the office to pick up children from daycare. 
D)  In exit surveys, 24 departing employees mentioned the need to balance family and work as the primary reason for leaving. 
A)  Daycare issues are cited as the number one reason for employee unscheduled days off. 
B)  When parents need to leave work to pick up sick children from daycare or stay home with them, this often creates an unfair burden on other employees to pick up the slack. 
C)  In the last six months, HR has logged 14 complaints from employees who say they have to take on extra work when colleagues leave the office to pick up children from daycare. 
D)  In exit surveys, 24 departing employees mentioned the need to balance family and work as the primary reason for leaving.

Question 16

Describe the four steps of the AIDA model for persuasive messages.

Accepted Answer

The AIDA model organizes your presentati

Question 17

Describe the three main types of logical appeals.

Accepted Answer

1.Analogy-using comparisons to

Question 18

The term "social commerce" encompasses ________.

Accepted Answer

A)  all commercial activities carried out by not-for-profit organizations in the course of supporting social causes 
B)  any aspect of buying and selling products and services or supporting customers through the use of social media 
C)  any activity carried out by businesses as part of their practice of corporate social responsibility 
D)  all the social costs and benefits of carrying out a certain business activity 
A)  all commercial activities carried out by not-for-profit organizations in the course of supporting social causes 
B)  any aspect of buying and selling products and services or supporting customers through the use of social media 
C)  any activity carried out by businesses as part of their practice of corporate social responsibility 
D)  all the social costs and benefits of carrying out a certain business activity

Question 19

In Canada,the federal Office of Customer Affairs provides protection from advertisers that violate federal standards of truthful advertising.

Accepted Answer

A) True 
 B)False

Question 20

Providing a sample of the product is usually an effective way of catching the reader's attention.

Accepted Answer

A) True 
 B)False

The bulk of your persuasive business messages will involve ________.

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product,you would be using what kind of approach?

A product's selling points ________.

The AIDA model can use either a direct or an indirect approach.

Which of the following is true of persuasive requests for action?

"After a grueling five-hour hike up the hill,the Jungle Lodge seemed like heaven,only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St.Peter." This sentence creates logical appeal by using the reasoning method of ________.

Marketing and sales messages may require clearance from company lawyers before being sent.

An analogy lets you ________.

The most attractive features of an idea or product are its ________.

Which of the following terms stands for the final phase in the AIDA model of organizing persuasive messages?

According to the Office of Customer Affairs,failing to include important information in marketing and sales messages is considered deceptive.

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

Briefly explain the difference between selling points and benefits,giving an example of each.

Which of the following would be considered an emotional appeal?

Describe the four steps of the AIDA model for persuasive messages.

Describe the three main types of logical appeals.

The term "social commerce" encompasses ________.

In Canada,the federal Office of Customer Affairs provides protection from advertisers that violate federal standards of truthful advertising.

Providing a sample of the product is usually an effective way of catching the reader's attention.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

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Exam 9: Writing Persuasive Messages

The bulk of your persuasive business messages will involve ________.

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product,you would be using what kind of approach?

A product's selling points ________.

The AIDA model can use either a direct or an indirect approach.

Which of the following is true of persuasive requests for action?

"After a grueling five-hour hike up the hill,the Jungle Lodge seemed like heaven,only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St.Peter." This sentence creates logical appeal by using the reasoning method of ________.

Marketing and sales messages may require clearance from company lawyers before being sent.

An analogy lets you ________.

The most attractive features of an idea or product are its ________.

Which of the following terms stands for the final phase in the AIDA model of organizing persuasive messages?

According to the Office of Customer Affairs,failing to include important information in marketing and sales messages is considered deceptive.

A company seeking to maintain high ethical and legal standards in marketing and sales communications cannot ________.

Briefly explain the difference between selling points and benefits,giving an example of each.

Which of the following would be considered an emotional appeal?

Describe the four steps of the AIDA model for persuasive messages.

Describe the three main types of logical appeals.

The term "social commerce" encompasses ________.

In Canada,the federal Office of Customer Affairs provides protection from advertisers that violate federal standards of truthful advertising.

Providing a sample of the product is usually an effective way of catching the reader's attention.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters