Which of the Following Is True About Maintaining High Ethical

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical.

Correct Answer:

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