Exam 4: Planning Business Messages

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Which of the following could make a message unethical?

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Explain each phase of the three-step writing process.

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The indirect approach is best when your audience is likely to be skeptical.

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A knowledge-management system

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When using the three-step writing process,when should you review a written message for design and layout effectiveness?

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Briefly describe at least three factors to consider when choosing media for business messages.

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If your audience will be skeptical of or resistant to your message

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How can you help make information more pertinent to your audience and increase your chances of acceptance?

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Which of the following is an advantage of free writing?

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As a general rule,which step of the three-step writing process should take the most time?

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What channel and medium combination is used in the majority of business communication efforts?

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How do good organizational techniques on the part of the writer help the reader?

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Informal techniques for gathering insights and focusing your research efforts do NOT include

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In addition to the quantity of the information provided,how else can you be sure the information is meaningful to the audience?

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What should be your goal when defining the purpose of your message?

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Which of the following should be the main focus of revising your message?

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When should you begin to gather information for your message?

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When receiving a request for information,why is it helpful to ask the requestor questions about how the information will be used?

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