Exam 4: Planning Business Messages

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All of the following EXCEPT ________ are elements in the planning phase of the three-step writing process.

(Multiple Choice)
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The three steps in the writing process are planning,writing,and completing.

(True/False)
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What is one of the key goals related to the audience that should be developed within the specific purpose of your message?

(Multiple Choice)
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Which of the following represents the overall subject of a message?

(Multiple Choice)
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Use the ________ to organize a message if you believe your audience will be receptive to what you have to say.

(Multiple Choice)
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What is the range of information presented in the message referred to as?

(Multiple Choice)
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Which of the following is an example of an oral medium and digital channel combination?

(Multiple Choice)
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Why might a message need to be longer when the audience is skeptical or hostile?

(Multiple Choice)
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Describe the importance and effectiveness of storytelling when crafting business communications.

(Essay)
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People use mobile phones and tablets to create and consume a wide variety of written,oral,and visual media.Identify and discuss four factors that you must consider if you're planning to create messages that will be viewed on mobile devices.

(Essay)
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Why is it important to research carefully and use accurate information during the planning phase?

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In complex or emotionally charged situations,use text messaging to help you establish or maintain a business relationship.

(True/False)
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During which step of the writing process should you define the main idea and limit the scope of the message?

(Multiple Choice)
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When allocating your time among the three stages of the writing process,you should use about a fourth of the time for planning,half the time for writing,and a quarter of the time for completing.

(True/False)
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When should you consider developing a message using a written medium with a print channel?

(Multiple Choice)
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Storytelling can serve as a means of strategic business analysis.

(True/False)
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Describe at least three of the tasks involved in developing an audience profile.

(Essay)
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Which of the following is an important consideration when developing messages for the smaller screen on mobile devices?

(Multiple Choice)
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Simple and short messages require as much planning as long reports.

(True/False)
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When composing a message,how do good organizational techniques save the writer time?

(Multiple Choice)
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