Exam 1: Mass Communication: a Critical Approach

The meaning of a message can be affected by a recipient's gender, age, education level, ethnicity, and occupation.

The key development that allowed for the transition to the digital age was _______.

Which statement(s) reflect(s) the modern period's ideal about working efficiently?

Google is the most profitable company of the digital age so far.

With the coming of the printing press, the printed newspaper became the first mass-marketed product in history.

Which stage in developing a critical perspective best corresponds to identifying central characters, conflicts, topics, and themes?

Efficiency and individualism are both values of the modern period.

Describe the linear model of mass communication and give at least one critique of the model.

Critics who view culture as a map _______.

The telegraph and newspapers transformed news into a salable commodity.

The common denominator that makes both our entertainment and information cultures compelling is ____________________.

The phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefs and values is called ____________________.

As writer Joan Didion once put it, "We tell ourselves stories in order to live." Narratives are the main way we make sense and meaning of life experiences. What is an example of a narrative used by media?

Postmodern values include which of the following?

Although the way we consume media today focuses on individual interests on mobile devices, a positive result of the digital age is that family and friends gather to binge watch programs on weekends or at holidays.

Which of the following does the textbook associate with postmodern culture?

According to the textbook, the high-low model of culture limits the way we look at and discuss culture today.

Mass media audiences generally seek out messages that correspond to their cultural beliefs and values.

____________________ is the technological merging of content in different media channels.

Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because _______.