Exam 1: Mass Communication: a Critical Approach

Which of the following is one definition given in the textbook for the term media convergence?

The "virtual office" is most closely identified with which of the following historical periods?

Which of the following was a contribution of the telegraph?

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Using an example, explain the four stages in the development of a new mass medium.

Explain the two different meanings of the term media convergence.

According to your textbook, a major concern of critics of contemporary culture is _______.

Which stage in developing a critical perspective best corresponds to answering the question "So what?"

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

Explain how the printing press helped books become the first mass medium.

In the nineteenth century, critics felt which of the following might create havoc?

Selective exposure ___________.

Factories are most closely identified with which of the following historical periods?

Lassie went off the air because children got tired of seeing the same plot every week.

The printing press fostered the rise of tribal communities.

Postmodern culture questions the value of scientific reasoning and rational thought for solving society's problems.

The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of the _______.

The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century primarily served the ruling classes.

A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.

____________________ refers to images, texts, and sounds that are converted into electronic signals that are later reassembled as a precise reproduction of the original image, text, or sound.