Question 1

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

Accepted Answer

A) True 
 B)False

Question 2

The classical view of art is that it should aim to instruct and uplift.

Accepted Answer

A) True 
 B)False

Question 3

The computer was the first electronic medium.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following does the textbook identify as a result of the printing press?

Accepted Answer

A)  The emergence of the style of communication known as the Socratic method 
B)  A separation of communication from transportation 
C)  The emergence of more centralized nation-states, given that leaders could more easily distribute information 
D)  The emergence of tribal communities 
E)  None of the options are correct. 
A)  The emergence of the style of communication known as the Socratic method 
B)  A separation of communication from transportation 
C)  The emergence of more centralized nation-states, given that leaders could more easily distribute information 
D)  The emergence of tribal communities 
E)  None of the options are correct.

Question 5

______ are the cultural industries that produce and distribute cultural products to large numbers of people.

Accepted Answer

A)  Modern technologies 
B)  Oral communications 
C)  Illuminated manuscripts 
D)  Mass media 
E)  Communities 
A)  Modern technologies 
B)  Oral communications 
C)  Illuminated manuscripts 
D)  Mass media 
E)  Communities

Question 6

The linear communication model can be criticized on the grounds that it _______.

Accepted Answer

A)  assumes that culture is hierarchical 
B)  asserts that audiences create their own meanings from messages sent 
C)  suggests an active sender and a passive receiver 
D)  conforms too closely to the EPS model 
E)  is flexible enough to describe the way consumers use the Internet 
A)  assumes that culture is hierarchical 
B)  asserts that audiences create their own meanings from messages sent 
C)  suggests an active sender and a passive receiver 
D)  conforms too closely to the EPS model 
E)  is flexible enough to describe the way consumers use the Internet

Question 7

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Accepted Answer

A)  When? 
B)  How many? 
C)  Who? 
D)  So what? 
E)  Where? 
A)  When? 
B)  How many? 
C)  Who? 
D)  So what? 
E)  Where?

Question 8

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Accepted Answer

A)  Printers 
B)  Poets 
C)  Persians 
D)  Prophets 
E)  None of the options are correct. 
A)  Printers 
B)  Poets 
C)  Persians 
D)  Prophets 
E)  None of the options are correct.

Question 9

Gutenberg played an active role in the transition from oral to written culture.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

Accepted Answer

A)  The exact lines between each era are clear. 
B)  As new technology was invented, the older forms of technology were rapidly discarded. 
C)  Each wave of newer technology came at the same time as more and more people moved from urban areas to rural areas. 
D)  In practice, the eras overlapped as newer technologies disrupted and modified older technologies. 
E)  Changes in the eras of mass communication had little effect on most people. 
A)  The exact lines between each era are clear. 
B)  As new technology was invented, the older forms of technology were rapidly discarded. 
C)  Each wave of newer technology came at the same time as more and more people moved from urban areas to rural areas. 
D)  In practice, the eras overlapped as newer technologies disrupted and modified older technologies. 
E)  Changes in the eras of mass communication had little effect on most people.

Question 11

Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative.

Accepted Answer

A) True 
 B)False

Question 12

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

Accepted Answer

A) True 
 B)False

Question 13

Quill pens are most closely identified with which of the following historical periods?

Accepted Answer

A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s) 
A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s)

Question 14

Which of the following is not a value the textbook associates with postmodern culture?

Accepted Answer

A)  Resistance to ideas such as "high" and "low" culture that set hierarchies of taste. 
B)  An emphasis on the fragmentation and mixing of cultural styles. 
C)  Increased faith in science owing to technological and scientific advances. 
D)  A willingness to accept paradox. 
E)  All of the options are correct. 
A)  Resistance to ideas such as "high" and "low" culture that set hierarchies of taste. 
B)  An emphasis on the fragmentation and mixing of cultural styles. 
C)  Increased faith in science owing to technological and scientific advances. 
D)  A willingness to accept paradox. 
E)  All of the options are correct.

Question 15

Which stage in developing a critical perspective best corresponds to making an informed judgment?

Accepted Answer

A)  Description 
B)  Analysis 
C)  Interpretation 
D)  Evaluation 
E)  Engagement 
A)  Description 
B)  Analysis 
C)  Interpretation 
D)  Evaluation 
E)  Engagement

Question 16

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not considered a consequence of the printing press?

Accepted Answer

A)  The rise of the middle class 
B)  The concept of the nation-state 
C)  An increased sense of community and mutual cooperation 
D)  A decline of religious authority 
E)  An increase in literacy rates 
A)  The rise of the middle class 
B)  The concept of the nation-state 
C)  An increased sense of community and mutual cooperation 
D)  A decline of religious authority 
E)  An increase in literacy rates

Question 18

The stages in the development of most new mass communication industries are called the ____________________ stage, the entrepreneurial stage, the mass medium stage, and the convergence stage.

Accepted Answer

emergence

Question 19

The telegraph was the first media development to break the connection between transportation and ____________________.

Accepted Answer

The answer of The telegraph was the first media development...

Question 20

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Accepted Answer

A)  We no longer use older technologies like the radio. 
B)  Cyberbullying and phishing 
C)  Traditional leaders in communication have even more control over information. 
D)  Traditional leaders in communication have lost some control over information. 
E)  None of the options are correct. 
A)  We no longer use older technologies like the radio. 
B)  Cyberbullying and phishing 
C)  Traditional leaders in communication have even more control over information. 
D)  Traditional leaders in communication have lost some control over information. 
E)  None of the options are correct.

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

The classical view of art is that it should aim to instruct and uplift.

The computer was the first electronic medium.

Which of the following does the textbook identify as a result of the printing press?

______ are the cultural industries that produce and distribute cultural products to large numbers of people.

The linear communication model can be criticized on the grounds that it _______.

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Gutenberg played an active role in the transition from oral to written culture.

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative.

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

Quill pens are most closely identified with which of the following historical periods?

Which of the following is not a value the textbook associates with postmodern culture?

Which stage in developing a critical perspective best corresponds to making an informed judgment?

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Which of the following is not considered a consequence of the printing press?

The stages in the development of most new mass communication industries are called the ____________________ stage, the entrepreneurial stage, the mass medium stage, and the convergence stage.

The telegraph was the first media development to break the connection between transportation and ____________________.

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 1: Mass Communication: a Critical Approach

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

The classical view of art is that it should aim to instruct and uplift.

The computer was the first electronic medium.

Which of the following does the textbook identify as a result of the printing press?

______ are the cultural industries that produce and distribute cultural products to large numbers of people.

The linear communication model can be criticized on the grounds that it _______.

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Gutenberg played an active role in the transition from oral to written culture.

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative.

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history.

Quill pens are most closely identified with which of the following historical periods?

Which of the following is not a value the textbook associates with postmodern culture?

Which stage in developing a critical perspective best corresponds to making an informed judgment?

The textbook contends that many forms of media and culture cannot accurately be described using binary terms such as liberal and conservative or high culture and low culture.

Which of the following is not considered a consequence of the printing press?

The stages in the development of most new mass communication industries are called the ____________________ stage, the entrepreneurial stage, the mass medium stage, and the convergence stage.

The telegraph was the first media development to break the connection between transportation and ____________________.

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters