Exam 4: Ethical and Social Responsibility in Marketing

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

The personal moral philosophy of utilitarianism underlies the economic tenets of

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as __________.

The groups primarily served by a firm exhibiting profit responsibility include

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

The FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used.Over 92 percent of websites collect personal information,yet only about __________ make their customers aware of how that information is being used.

The Securities and Exchange Commission (SEC)works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Whistle-blowers refer to

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

ISO stands for

Toyota Motor Corporation executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.

All of the following statements about a person's moral philosophy are true EXCEPT:

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.The marketing manager,in consultation with other middle managers,decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

A social audit refers to

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.